Luna Media
Programmatic adtech platform for advertisers and publishers across channels.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Luna Media Group LLC
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 85 Broad St, New York, NY 10004
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- lunamedia.io
What Luna Media does
Luna Media operates a hybrid adtech business model with products on both sides of the programmatic market. On the demand side, it provides advertiser-facing buying software and optimisation tools. On the supply side, it provides publisher monetisation, mobile monetisation, video infrastructure and audio publishing tools. This allows the company to participate in media buying, supply monetisation and related workflow services across the same ecosystem. It complements software with managed execution and quality-control services, increasing monetisable customer touchpoints.
Category differentiation
This is an adtech and publisher monetisation company, not a consumer media publisher or a lunar science business. It should also not be confused with similarly named media agencies or content studios.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Luna Media is a private US adtech company operating a multi-product programmatic advertising stack for both advertisers and publishers. Its offer includes a self-serve DSP for advertisers, supply-side monetisation tools for publishers and app developers, a video monetisation suite, a mobile SSP, an audio publishing product, and managed campaign and brand safety services. The company makes money by charging software and platform fees, taking a percentage of media spend or monetised inventory, and selling managed services. Its direct customers are businesses rather than consumers: large advertisers, agencies, performance marketers, digital publishers, app developers, game publishers and media owners. Strategically, Luna Media sits between demand and supply in the programmatic ecosystem, aiming to improve campaign performance for buyers while increasing yield and monetisation efficiency for publishers across web, in-app and CTV environments.
Business model & monetisation
Luna Media monetises through a mix of SaaS subscriptions, programmatic take-rates and service fees. Its DSP products are likely priced through percentage-of-media-spend and platform usage fees. Its SSP, video and mobile monetisation products likely earn a share of advertising spend or publisher revenue tied to monetised inventory and yield uplift. Luna Speak adds recurring subscription revenue and ad-supported monetisation. Managed offerings such as campaign management and brand safety are sold on a retainer, service fee and/or spend-linked basis.
- Advertiser media buying platform
- Percentage of media spend and/or platform fee
- Publisher monetisation and SSP tools
- Take-rate on monetised inventory
- Audio publishing software
- SaaS subscription plus ad-supported monetisation
- Managed campaign services
- Service fee or retainer
- Brand safety and quality services
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Luna Media Group LLC
IAB vendor record: 998
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 236 · lunamedia.io
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Luna Media
What is Luna Media?
Luna Media is a private adtech company that provides programmatic buying, publisher monetisation, video, mobile and audio products for digital advertising.
Who uses Luna Media?
Its users are business customers including advertisers, agencies, publishers, app developers, game publishers and media owners.
How does Luna Media make money?
It makes money through platform subscriptions, media take-rates on programmatic spend or monetised inventory, and managed service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Luna Media
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.