Luna Media

Luna Media operates a hybrid adtech business model with products on both sides of the programmatic market. On the demand side, it provides advertiser-facing buying software and optimisation tools. On the supply side, it provides publisher monetisation, mobile monetisation, video infrastructure and audio publishing tools. This allows the company to participate in media buying, supply monetisation and related workflow services across the same ecosystem. It complements software with managed execution and quality-control services, increasing monetisable customer touchpoints.

Luna Media is a private US adtech company operating a multi-product programmatic advertising stack for both advertisers and publishers. Its offer includes a self-serve DSP for advertisers, supply-side monetisation tools for publishers and app developers, a video monetisation suite, a mobile SSP, an audio publishing product, and managed campaign and brand safety services. The company makes money by charging software and platform fees, taking a percentage of media spend or monetised inventory, and selling managed services.

Its direct customers are businesses rather than consumers: large advertisers, agencies, performance marketers, digital publishers, app developers, game publishers and media owners. Strategically, Luna Media sits between demand and supply in the programmatic ecosystem, aiming to improve campaign performance for buyers while increasing yield and monetisation efficiency for publishers across web, in-app and CTV environments.