Lobster.media

The business operates as a two-sided marketplace and advertising intermediary. On one side, creators connect social media content for licensing and receive a revenue share when buyers purchase assets. On the other side, brands, agencies, and media buyers pay to access authentic user-generated visual content through a rights-managed workflow. In parallel, the company appears to run an API-led CPC advertising product that routes campaigns across publisher or agent inventory and retains a margin on media spend or click revenue.

lobster.media is a UK-based private company that operates a platform for discovering, licensing, and purchasing user-generated photos and videos directly from social media creators. Its main customers are brands, advertising agencies, and media companies seeking authentic, rights-cleared visual assets rather than traditional stock photography. The platform uses AI to analyse, tag, rank, and surface content, while automating licensing and creator payment workflows.

The company appears to generate revenue primarily through commission or take-rate economics on content licensing transactions. It also operates LobsterAds, a separate experimental advertising product built around API-driven campaign routing and CPC auctions for AI-agent environments. Taken together, the business combines marketplace monetisation for creative assets with performance-based advertising revenue, serving both enterprise buyers and creator or publisher supply partners.