Lobster.media
Marketplace for licensing social content and experimental agent-based ads.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Queen Elizabeth Olympic Park, Plexal, Here East, London, E20 3BS
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- lobster.media
What Lobster.media does
The business operates as a two-sided marketplace and advertising intermediary. On one side, creators connect social media content for licensing and receive a revenue share when buyers purchase assets. On the other side, brands, agencies, and media buyers pay to access authentic user-generated visual content through a rights-managed workflow. In parallel, the company runs an API-led CPC advertising product that routes campaigns across publisher or agent inventory and retains a margin on media spend or click revenue.
Category differentiation
This is not a traditional stock photo library in the Getty or Shutterstock model; its core proposition is direct licensing of social user-generated content. It is also not a foundational AI model provider, despite using AI for discovery and operating an agent-oriented ad product.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
lobster.media is a UK-based private company that operates a platform for discovering, licensing, and purchasing user-generated photos and videos directly from social media creators. Its main customers are brands, advertising agencies, and media companies seeking authentic, rights-cleared visual assets rather than traditional stock photography. The platform uses AI to analyse, tag, rank, and surface content, while automating licensing and creator payment workflows. The company generates revenue primarily through commission or take-rate economics on content licensing transactions. It also operates LobsterAds, a separate experimental advertising product built around API-driven campaign routing and CPC auctions for AI-agent environments. Taken together, the business combines marketplace monetisation for creative assets with performance-based advertising revenue, serving both enterprise buyers and creator or publisher supply partners.
Business model & monetisation
The core monetisation model is marketplace commission on licensed content transactions, with creators receiving a high revenue share and the platform retaining the remainder. Buyer pricing varies by asset quality and discovery outcomes enabled by AI-based scoring. For LobsterAds, monetisation is performance-based through CPC auctions, where advertisers fund campaigns and the platform retains a margin after paying publishers a revenue share. Overall, revenue comes from transaction fees and advertising take rates rather than pure subscription software alone.
- UGC content licensing transactions
- Marketplace take-rate on each licensed asset sale
- CPC advertising auctions via agent-based ad network
- Margin retained from advertiser spend after publisher revenue share
- Potential API-driven workflow access
- Transactional or usage-based platform access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Lobster.media
What is lobster.media?
lobster.media is a platform that helps brands, agencies, and media companies discover and license user-generated photos and videos directly from social media creators.
Who uses lobster.media?
Its main users are brands, advertising agencies, media companies, creators supplying content, and in the LobsterAds product, advertisers, publishers, and developers of AI-agent applications.
How does lobster.media make money?
It primarily earns revenue by taking a commission on licensed content sales and also appears to take a margin from CPC-based advertising transactions in its LobsterAds product.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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