Catch+Release
Catch+Release is a content licensing platform for brands, agencies and creators.
Analyst Perspective
Catch+Release is a private US software and services company that helps brands, agencies and production teams discover, clear and license visual content sourced from the open internet and from its creator marketplace. Its platform combines search, content curation, project collaboration, rights management and licensing workflows, with additional managed services for expert curation, complex rights clearance and end-to-end execution. The company makes money primarily when content is licensed rather than through mandatory platform subscription fees. Its commercial model blends transactional licensing revenue, marketplace margin and paid service layers for higher-touch work such as managed sourcing, legal clearance and premium IP licensing. Its direct customers are business users including brand marketing teams, agencies, producers, editors and business affairs teams; creators participate on the supply side through the marketplace.
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Key insights about Catch+Release
Category Differentiation
This is not a consumer stock-photo app or a general creative design suite. It is a B2B platform and services business focused on sourcing, clearing and licensing creator and internet-sourced content for commercial use.
Catch+Release: About
The business operates as a B2B content licensing and workflow platform with a marketplace layer. It creates value by helping marketing and production teams find licensable creator and internet-sourced assets faster, centralising collaboration and reducing legal risk through rights clearance and indemnification. Rather than charging broadly for software access, it monetises downstream commercial events such as licensing transactions and adds service revenue from curated sourcing, managed execution and complex premium rights handling.
How Catch+Release Works & Monetises
Business model analysis and core revenue streams
Catch+Release uses an access-first, pay-on-licence model. Core discovery and collaboration workflows are available without subscription fees, while revenue is triggered when customers license content. Pricing is transactional and depends on rights variables such as usage, geography, duration and exclusivity. The company likely captures marketplace margin on licensed assets and sells additional paid service layers including expert curation, managed services, re-clearance and complex prestige licensing support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Catch+Release)
Catch+Release Unveils Teams Feature Update for Storytellers
Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.
Read original sourceCatch+Release wins big at the 2024 Telly Awards
We were honored with one Gold, two Silver, and one Bronze award for our contributions to several high-profile campaigns for Gatorade, Disney, Dove/Nike, Teleflora and Pfizer.
Read original sourceCatch+Release Celebrates Major Wins at the 2024 Telly Awards
Catch+Release celebrates its achievements at the 2024 Telly Awards, highlighting significant recognition in the content licensing industry.
Read original sourceCatch+Release: Frequently Asked Questions
What is Catch+Release?
Catch+Release is a B2B platform and services company that helps brands and agencies discover, clear and license creator and internet-sourced content for advertising.
Who uses Catch+Release?
Its users are mainly brand marketing teams, agencies, producers, editors and business affairs teams that need legally licensable content for campaigns.
How does Catch+Release make money?
It primarily earns revenue from content licensing transactions, marketplace margin and paid managed services such as curation and complex rights clearance.
Company Facts
- Founded
- 2015
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- catchandrelease.com