Catch+Release

The business operates as a B2B content licensing and workflow platform with a marketplace layer. It creates value by helping marketing and production teams find licensable creator and internet-sourced assets faster, centralising collaboration and reducing legal risk through rights clearance and indemnification. Rather than charging broadly for software access, it monetises downstream commercial events such as licensing transactions and adds service revenue from curated sourcing, managed execution and complex premium rights handling.

Catch+Release is a private US software and services company that helps brands, agencies and production teams discover, clear and license visual content sourced from the open internet and from its creator marketplace. Its platform combines search, content curation, project collaboration, rights management and licensing workflows, with additional managed services for expert curation, complex rights clearance and end-to-end execution.

The company makes money primarily when content is licensed rather than through mandatory platform subscription fees. Its commercial model blends transactional licensing revenue, marketplace margin and paid service layers for higher-touch work such as managed sourcing, legal clearance and premium IP licensing. Its direct customers are business users including brand marketing teams, agencies, producers, editors and business affairs teams; creators participate on the supply side through the marketplace.