Stock Media Licensing & Archives · MarTech Vendor · B2B SaaS Provider
Catch+Release
Content licensing platform for brands, agencies and creators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Catch&Release, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Stock Media Licensing & Archives
- Market role
- MarTech Vendor · B2B SaaS Provider
- Official website
- catchandrelease.com
What Catch+Release does
The business operates as a B2B content licensing and workflow platform with a marketplace layer. It creates value by helping marketing and production teams find licensable creator and internet-sourced assets faster, centralising collaboration and reducing legal risk through rights clearance and indemnification. Rather than charging broadly for software access, it monetises downstream commercial events such as licensing transactions and adds service revenue from curated sourcing, managed execution and complex premium rights handling.
Category differentiation
This is not a consumer stock-photo app or a general creative design suite. It is a B2B platform and services business focused on sourcing, clearing and licensing creator and internet-sourced content for commercial use.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Catch+Release is a private US software and services company that helps brands, agencies and production teams discover, clear and license visual content sourced from the open internet and from its creator marketplace. Its platform combines search, content curation, project collaboration, rights management and licensing workflows, with additional managed services for expert curation, complex rights clearance and end-to-end execution. The company makes money primarily when content is licensed rather than through mandatory platform subscription fees. Its commercial model blends transactional licensing revenue, marketplace margin and paid service layers for higher-touch work such as managed sourcing, legal clearance and premium IP licensing. Its direct customers are business users including brand marketing teams, agencies, producers, editors and business affairs teams; creators participate on the supply side through the marketplace.
Business model & monetisation
Catch+Release uses an access-first, pay-on-licence model. Core discovery and collaboration workflows are available without subscription fees, while revenue is triggered when customers license content. Pricing is transactional and depends on rights variables such as usage, geography, duration and exclusivity. The company likely captures marketplace margin on licensed assets and sells additional paid service layers including expert curation, managed services, re-clearance and complex prestige licensing support.
- Content licensing transactions
- Percentage Take-Rate
- Marketplace margin on creator-supplied assets
- Percentage Take-Rate
- Managed services and expert curation
- Service Fee
- Prestige and complex rights clearance services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
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Questions about Catch+Release
What is Catch+Release?
Catch+Release is a B2B platform and services company that helps brands and agencies discover, clear and license creator and internet-sourced content for advertising.
Who uses Catch+Release?
Its users are mainly brand marketing teams, agencies, producers, editors and business affairs teams that need legally licensable content for campaigns.
How does Catch+Release make money?
It primarily earns revenue from content licensing transactions, marketplace margin and paid managed services such as curation and complex rights clearance.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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