Vidsy

Seedtag Expands Leadership to Fuel Global Growth

Seedtag, the European contextual advertising specialist, is expanding its leadership team to accelerate growth into new markets. The company is creating central leadership roles at the EMEA and global levels, appointing Jana Eisenstein as Senior Vice President Sales EMEA and Seraphina Davey as Global SVP Publisher Partnerships. Eisenstein will oversee sales strategy and partnerships across Europe, the Middle East and Africa, with more than two decades in digital advertising and technology leadership. Davey will lead a global content partnerships strategy, bringing over 15 years in publishing and advertising, most recently as Head of EMEA Publisher Business at Taboola. Seedtag aims to expand into Africa and the Middle East, with prior activity in Europe and Latin America and earlier USA expansion plans. Co-founder and Co-CEO Albert Nieto welcomed the hires. Founded in 2014 in Spain, Seedtag offers AI-driven contextual advertising that analyzes visuals, keywords, semantics, and page structure to place ads within content.

Seedtag Boosts Leadership Team Amid Major Expansion

Seedtag, a leading contextual advertising company, announced two senior leadership hires based in its UK office. Seraphina Davey has been appointed Global SVP of Publisher Partnerships, tasked with developing a global strategy to grow Seedtag's premium inventory and to standardize publisher sales and account-management processes, with a focus on navigating a privacy-first environment and cookie deprecation. Jana Eisenstein has been named Senior Vice President of Sales EMEA, responsible for advertising strategy, partnerships and activities across the EMEA region, bringing over 20 years of digital advertising experience and roles at Microsoft, Cap Gemini and ProSiebenSat1, and joining from Vidsy. Seedtag’s co-CEO Albert Nieto commented on the appointments as part of the company’s ambitions to scale solutions for advertisers and publishers. The moves come amid Seedtag’s ongoing expansion and its €250m funding from Advent International.

Amazon Flubs ‘Targeted’ Messages; Seth Demsey Moves On From AOL

AdExchanger's Thursday round-up highlights a mix of marketing misfires, executive moves and network expansions in ad tech. Amazon faced a 'technical glitch' that sent baby registry alerts to men and nonpregnant women, sparking a lighthearted social-media response and concerns about data quality. AOL Platforms' CTO Seth Demsey stepped down after more than six years to launch a technology studio called 300 Qubits and to advise Revcontent. Revcontent reportedly generated $183.8 million in revenue last year, per Inc. Magazine’s 500/5000 survey. Snap expanded its creative network by adding 14 partners to support swipe-up ads, naming Undertone and Adludio among the newcomers; the original roster already included Celtra, VidMob, Vidsy, Quickframe, Spreadfast and Percolate. The roundup also cites updates from publishers and platforms such as Digiday, NYT, Variety, Patreon, mParticle and Facebook-related coverage.