Lime
Lime is a swedish B2B SaaS provider for CRM and customer communications.
Analyst Perspective
Lime is a Swedish public B2B software company focused on customer-facing workflow software. Its core products include CRM platforms for larger and industry-specific organisations, a lighter CRM for growing B2B teams, and a conversational customer communication platform combining messaging, automation and AI-assisted support. It also provides change-management and adoption consulting to improve software usage and ROI. The company makes money primarily through recurring SaaS subscriptions and secondarily through professional services and add-on functionality. Its direct customers are businesses, especially sales, marketing and customer service teams, rather than consumers. Lime competes in CRM and adjacent customer engagement software against larger platform vendors and regional CRM specialists.
Analyst Signal Briefing
Updated: 2 Jul 2026Lime Technologies presented its Q1 2026 interim report in April, with CEO Tommas Davoust and CFO Anders Hofvander providing updates on the firm's financial performance. Subsequently, the company released a series of product updates for its Lime Go CRM platform in June. These announcements indicate a continued focus on both corporate transparency and incremental functional improvements to its core MarTech software suite.
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Key insights about Lime
Category Differentiation
This is the Swedish B2B software company Lime Technologies, not the micromobility scooter operator often referred to as Lime. It focuses on CRM, customer communication software and related consulting rather than transport services.
Lime: About
Lime operates a B2B SaaS model built around recurring subscriptions for CRM and customer communication software. The company creates value by centralising customer data, structuring workflows across sales, marketing and service, and adding automation and AI-assisted communication tools. It complements software revenue with professional services, particularly change management, onboarding and adoption support, which improve implementation outcomes and deepen account relationships.
How Lime Works & Monetises
Business model analysis and core revenue streams
Lime monetises through recurring SaaS licence or subscription fees across Lime CRM, Lime Go and Lime Connect, with pricing likely tied to users, modules and usage. It also generates incremental revenue from AI and automation-related features, especially within messaging workflows, and from professional services such as behavioural change management, training and implementation consulting delivered through Lime Intenz.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Lime: Key Competitors & Alternatives
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Diversified software, cloud, advertising and gaming platform company.
Recent Signals (Lime)
Tech Investors Face Summer AI Market Uncertainty
Rising valuations, volatile markets and political backlash are creating a nervous environment for tech and AI investors this summer. The piece highlights bubble warnings from the Bank for International Settlements, increased margin trading, and concerns from prominent investors and executives. Several specific developments are noted: Amazon dropped distribution of an almost-completed OpenAI movie (Neon has since acquired it); Together AI and German drone maker Quantum Systems raised major funding rounds; OpenAI has discussed donating a 5% stake to a U.S. sovereign fund; Meta and xAI are entering the business of selling compute; and Anthropic’s co-founder Tom Brown reportedly brokered a truce with the U.S. government. The article also flags growing political risk around data centers, the persistence of FOMO among investors, and continued strong revenue growth at leading AI firms.
Read original sourceProduct News for Lime Go - Lime Technologies
The current version includes a section dedicated to product news for Lime Go, indicating updates or announcements related to the product.
Read original sourceHOKA turns Hackney Half into live cultural canvas
Performance footwear brand HOKA ran an experiential multichannel campaign as title sponsor of the HOKA Hackney Half Marathon (race on 17 May 2026). Created by digital agency Jellyfish, the activation combined two commissioned murals (100 Mare Street; 455 Hackney Road), OOH placements including a 96-sheet site at Broadway Market, guerilla wildposting, paid social on Meta and TikTok, and partnerships with Lime and Citymapper. The Lime tie-up saw 250 branded bikes (50 fitted with QR-code stickers for a prize draw) deployed across the city. Citymapper display and location ads drove footfall to HOKA community hubs and the Covent Garden store, while branded “Ride and Fly” cabs provided free rides to finishers. HOKA and Jellyfish executives described the work as embedding the brand into Hackney’s local culture through utility-led and street-level creative executions.
Read original sourceLime: Frequently Asked Questions
What is Lime?
Lime is a Swedish public B2B software company offering CRM, customer communication software and adoption-focused consulting services.
Who uses Lime?
Its users are businesses, especially sales, marketing and customer service teams that need CRM, messaging and workflow support.
How does Lime make money?
Lime earns mainly from recurring SaaS subscriptions, with additional revenue from AI-related add-ons and consulting or change-management services.
Company Facts
- Founded
- 1990
- Headquarters
- Kungsbroplan 1, Stockholm, Sweden
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Link
- lime-technologies.com