Lime
Lime is a swedish B2B SaaS provider for CRM and customer communications.
Analyst Perspective
Lime is a Swedish public B2B software company focused on customer-facing workflow software. Its core products include CRM platforms for larger and industry-specific organisations, a lighter CRM for growing B2B teams, and a conversational customer communication platform combining messaging, automation and AI-assisted support. It also provides change-management and adoption consulting to improve software usage and ROI. The company makes money primarily through recurring SaaS subscriptions and secondarily through professional services and add-on functionality. Its direct customers are businesses, especially sales, marketing and customer service teams, rather than consumers. Lime competes in CRM and adjacent customer engagement software against larger platform vendors and regional CRM specialists.
Analyst Signal Briefing
Archived (Stand: 16 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Following its Q1 2026 financial report, Lime Technologies has expanded its MarTech suite by launching "Workflows for Lime CRM", incorporating no-code automation, AI agents, and over 1,000 app integrations. To support these functional improvements, the company introduced a dedicated product roadmap page and highlighted new client acquisitions, including the organisation Ruter Dam. These updates reinforce Lime’s strategy of enhancing platform utility through AI-driven automation and seamless integration, building on the incremental functional improvements previously noted for its core CRM platforms.
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Key insights about Lime
Category Differentiation
This is the Swedish B2B software company Lime Technologies, not the micromobility scooter operator often referred to as Lime. It focuses on CRM, customer communication software and related consulting rather than transport services.
Lime: About
Lime operates a B2B SaaS model built around recurring subscriptions for CRM and customer communication software. The company creates value by centralising customer data, structuring workflows across sales, marketing and service, and adding automation and AI-assisted communication tools. It complements software revenue with professional services, particularly change management, onboarding and adoption support, which improve implementation outcomes and deepen account relationships.
How Lime Works & Monetises
Business model analysis and core revenue streams
Lime monetises through recurring SaaS licence or subscription fees across Lime CRM, Lime Go and Lime Connect, with pricing likely tied to users, modules and usage. It also generates incremental revenue from AI and automation-related features, especially within messaging workflows, and from professional services such as behavioural change management, training and implementation consulting delivered through Lime Intenz.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Lime: Key Competitors & Alternatives
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Diversified software, cloud, advertising and gaming platform company.
Recent Signals (Lime)
Workflows for Lime CRM is here
One platform. Three superpowers. Integrate 1,000+ apps, automate with no code, and elevate with built-in AI agents.
Read original sourceRuter Dam
Ruter Dam’s old system created more problems than it solved. Too complex, too time-consuming, and not built for the way they actually worked. After switching…
Read original sourceProduct News page for Lime CRM
New page dedicated to product news and roadmap for Lime CRM
Read original sourceLime: Frequently Asked Questions
What is Lime?
Lime is a Swedish public B2B software company offering CRM, customer communication software and adoption-focused consulting services.
Who uses Lime?
Its users are businesses, especially sales, marketing and customer service teams that need CRM, messaging and workflow support.
How does Lime make money?
Lime earns mainly from recurring SaaS subscriptions, with additional revenue from AI-related add-ons and consulting or change-management services.
Company Facts
- Founded
- 1990
- Headquarters
- Kungsbroplan 1, Stockholm, Sweden
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Link
- lime-technologies.com