Lime
Lime is a swedish B2B SaaS provider for CRM and customer communications.
Lime operates in the MarTech Vendor segment.
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Distinction
This is the Swedish B2B software company Lime Technologies, not the micromobility scooter operator often referred to as Lime. It focuses on CRM, customer communication software and related consulting rather than transport services.
- Founded
- Unknown
- Headquarters
- Kungsbroplan 1, Stockholm, Sweden
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Lime
Lime: About
Lime operates a B2B SaaS model built around recurring subscriptions for CRM and customer communication software. The company creates value by centralising customer data, structuring workflows across sales, marketing and service, and adding automation and AI-assisted communication tools. It complements software revenue with professional services, particularly change management, onboarding and adoption support, which improve implementation outcomes and deepen account relationships.
Products & Services in Categories
Verified structural categorizations from the graph
Lime: Market Position
Lime is a Swedish public B2B software company focused on customer-facing workflow software. Its core products include CRM platforms for larger and industry-specific organisations, a lighter CRM for growing B2B teams, and a conversational customer communication platform combining messaging, automation and AI-assisted support. It also provides change-management and adoption consulting to improve software usage and ROI.
The company makes money primarily through recurring SaaS subscriptions and secondarily through professional services and add-on functionality. Its direct customers are businesses, especially sales, marketing and customer service teams, rather than consumers. Lime competes in CRM and adjacent customer engagement software against larger platform vendors and regional CRM specialists.
Lime: Frequently Asked Questions
What is Lime?
Lime is a Swedish public B2B software company offering CRM, customer communication software and adoption-focused consulting services.
Who uses Lime?
Its users are businesses, especially sales, marketing and customer service teams that need CRM, messaging and workflow support.
How does Lime make money?
Lime earns mainly from recurring SaaS subscriptions, with additional revenue from AI-related add-ons and consulting or change-management services.
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