Lime
Swedish B2B SaaS provider for CRM and customer communications.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lime Technologies AB (publ)
- Entity type
- COMPANY
- Founded
- 1990
- Headquarters
- Kungsbroplan 1, Stockholm, Sweden
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Ticker
- LIME
- Official website
- lime-technologies.com
What Lime does
Lime operates a B2B SaaS model built around recurring subscriptions for CRM and customer communication software. The company creates value by centralising customer data, structuring workflows across sales, marketing and service, and adding automation and AI-assisted communication tools. It complements software revenue with professional services, particularly change management, onboarding and adoption support, which improve implementation outcomes and deepen account relationships.
Category differentiation
This is the Swedish B2B software company Lime Technologies, not the micromobility scooter operator often referred to as Lime. It focuses on CRM, customer communication software and related consulting rather than transport services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lime is a Swedish public B2B software company focused on customer-facing workflow software. Its core products include CRM platforms for larger and industry-specific organisations, a lighter CRM for growing B2B teams, and a conversational customer communication platform combining messaging, automation and AI-assisted support. It also provides change-management and adoption consulting to improve software usage and ROI. The company makes money primarily through recurring SaaS subscriptions and secondarily through professional services and add-on functionality. Its direct customers are businesses, especially sales, marketing and customer service teams, rather than consumers. Lime competes in CRM and adjacent customer engagement software against larger platform vendors and regional CRM specialists.
Company news briefing
Briefing updated:
Following its Q1 2026 financial report, Lime Technologies has expanded its MarTech suite by launching "Workflows for Lime CRM", incorporating no-code automation, AI agents, and over 1,000 app integrations. To support these functional improvements, the company introduced a dedicated product roadmap page and highlighted new client acquisitions, including the organisation Ruter Dam. These updates reinforce Lime’s strategy of enhancing platform utility through AI-driven automation and seamless integration, building on the incremental functional improvements previously noted for its core CRM platforms.
Business model & monetisation
Lime monetises through recurring SaaS licence or subscription fees across Lime CRM, Lime Go and Lime Connect, with pricing tied to users, modules and usage. It also generates incremental revenue from AI and automation-related features, especially within messaging workflows, and from professional services such as behavioural change management, training and implementation consulting delivered through Lime Intenz.
- CRM software subscriptions
- Software Subscription
- Customer communication and conversational software subscriptions
- Software Subscription
- Implementation, change management and consulting services
- Service Fee
- AI and automation add-ons or usage-based messaging features
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Acquire
Omnichannel customer support software with chat, voice and video.
- LivePerson
Enterprise conversational AI software for customer service and commerce.
- Front
B2B customer service platform for shared omnichannel inboxes and workflows.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Workflows for Lime CRM is here
Recorded impact score: 4/5
One platform. Three superpowers. Integrate 1,000+ apps, automate with no code, and elevate with built-in AI agents.
Product News page for Lime CRM
Recorded impact score: 3/5
New page dedicated to product news and roadmap for Lime CRM
Investor Presentation Released: Lime
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Lime Technologies is focused on driving long-term profitable growth through vertical-specific SaaS expertise and a high-margin recurring revenue model. Management highlights continued traction in international markets like Germany and the utility sector, supported by an expanding AI offering and a disciplined capital structure. Key tailwinds mentioned: SaaS Verticalization, AI Development.
Explore company relationships
Questions about Lime
What is Lime?
Lime is a Swedish public B2B software company offering CRM, customer communication software and adoption-focused consulting services.
Who uses Lime?
Its users are businesses, especially sales, marketing and customer service teams that need CRM, messaging and workflow support.
How does Lime make money?
Lime earns mainly from recurring SaaS subscriptions, with additional revenue from AI-related add-ons and consulting or change-management services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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