LeadsRx
LeadsRx is a attribution and journey analytics software for enterprise marketers.
Analyst Perspective
LeadsRx, Inc. is a US-based AdTech software company owned by Unbounce. It provides multi-touch attribution, customer journey analytics, privacy-oriented first-party data handling, and managed analytics services for marketers and agencies. Its core platform measures performance across digital and offline channels including web, search, television, radio, streaming audio, and connected TV, using proprietary first-party data collection and attribution models to connect media exposure and touchpoints to revenue outcomes. The company generates revenue through enterprise SaaS licensing and related managed services. Its direct customers are enterprise marketing teams, analytics teams, privacy and IT teams, and advertising agencies, particularly in e-commerce and B2B. Operationally, LeadsRx is no longer a long-duration standalone growth story: it operates within Unbounce’s portfolio, and the company has disclosed that the product or service will no longer be available after 30 October 2026.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about LeadsRx
Category Differentiation
LeadsRx is a marketing measurement and attribution software business, not a lead-generation agency or consumer lead marketplace. It is also not a standalone public company; it operates as part of Unbounce.
LeadsRx: About
LeadsRx sells measurement software to businesses that need attribution, journey analytics, and privacy-compliant first-party data workflows. It creates value by collecting and structuring inbound traffic and conversion data, mapping touchpoints across online and offline channels, and turning that data into reporting, attribution, and optimisation outputs for marketing teams and agencies. The model combines recurring software revenue with higher-touch implementation and analyst-led service revenue.
How LeadsRx Works & Monetises
Business model analysis and core revenue streams
LeadsRx monetises through enterprise SaaS subscriptions for its attribution, journey analytics, and privacy products, sold primarily through direct sales and negotiated contracts. It also generates service revenue from managed implementation, measurement support, reporting, and optimisation. Commercial packaging is enterprise-oriented, with pricing shaped by data volume, channel complexity, feature scope, and service requirements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
LeadsRx: Frequently Asked Questions
What is LeadsRx?
LeadsRx is an attribution and customer journey analytics software platform that measures marketing performance across digital and offline channels.
Who uses LeadsRx?
Enterprise marketers, agencies, analytics teams, and privacy or IT teams use LeadsRx to measure ROI, analyse customer journeys, and manage first-party data workflows.
How does LeadsRx make money?
LeadsRx makes money through enterprise SaaS subscriptions for its measurement products and fees for managed implementation, analytics, and optimisation services.
Company Facts
- Founded
- 2015
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- leadsrx.com