KNOREX
Cross-channel DSP and advertising automation platform for enterprises and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Knorex Ltd.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 140 Robinson Road, #14-16 Crown @ Robinson, Singapore 068907
- Company size
- 50–200
- Market role
- AdTech Vendor
- Ticker
- KNRX
- Official website
- knorex.com
What KNOREX does
Knorex creates value by consolidating fragmented digital advertising workflows into a single platform for campaign execution across social, search, CTV/OTT, display, mobile and audio. It earns revenue from software access and from campaign activity conducted through the platform, using proprietary optimisation technology to improve media efficiency and reduce manual trading effort for customers.
Category differentiation
Knorex is not a consumer media publisher or a standalone AI model provider. It is a B2B advertising technology platform centred on DSP-style media execution, optimisation and creative automation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Knorex is a public adtech company whose core product is Knorex XPO, a cloud-based advertising management and execution platform used to plan, buy, run, measure and optimise campaigns across multiple digital channels. Its platform combines demand-side media buying, cross-channel workflow automation, reporting, attribution and dynamic creative capabilities, with a proprietary optimisation engine embedded into the product stack. The company primarily serves enterprise advertisers, digital marketing teams and media agencies.
Business model & monetisation
Knorex primarily monetises through a hybrid SaaS and media-activity model. Customers access the XPO platform as enterprise software, while additional revenue is generated from usage tied to advertising spend, campaign execution volume, platform utilisation and potentially premium modules such as AI optimisation, APIs, white-labelling and dynamic creative features.
- Platform subscriptions
- Software Subscription
- Media execution fees tied to campaign activity or spend
- Percentage Take-Rate
- Premium optimisation and enterprise modules
- Software Subscription
- Potential API or white-label capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Knorex
IAB vendor record: 325
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Smartly
Cross-channel advertising software for creative, media and measurement.
- Simpli.fi
Programmatic DSP and media software for advertisers and agencies.
- NextRoll
Adtech platform for mid-market advertising and B2B account-based marketing.
- AdMaster
AI advertising platform for campaign buying, creative automation and delivery.
- Appier
AI software for advertising, personalisation and customer data activation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
KNOREX Plans Carve-Out of AscendX Publisher Business
M&A · Recorded impact score: 3/5
KNOREX Ltd., a provider of AI-driven cross-channel programmatic advertising solutions, announced it is pursuing a strategic carve-out of its wholly-owned subsidiary AscendX Media Technologies Pte. Ltd., a publisher monetization platform. Under the proposed structure, AscendX would be independently capitalized with external investment, allowing KNOREX to retain a minority equity interest and eliminate the need to fund AscendX's future growth. Since its formation in June 2025, AscendX has moved into commercial deployment with 10 live publishers, over 2 billion ad impressions in 2026, and integrations with major demand platforms such as The Trade Desk, Meta Audience Network, Microsoft Monetize, OpenX, and Magnite. The carve-out is subject to negotiation and approvals. CEO Phu Le of AscendX will have the transaction reviewed by KNOREX's Audit Committee due to his dual role.
- KNOREX Ltd. is pursuing a strategic carve-out of AscendX Media Technologies Pte. Ltd., its wholly-owned publisher monetization subsidiary.
- AscendX has attracted interest from external investors and is expected to be independently capitalized.
6-K Financial Filing Analysis for KNOREX (2026-08-26)
financials · Recorded impact score: 3.8/5
On August 21, 2026, KNOREX Ltd. received a deficiency notice from NYSE Regulation regarding non-compliance with NYSE American continued listing standards under Sections 1003(a)(i) and 1003(a)(ii). The non-compliance stems from consecutive net losses over the last four fiscal years and a stockholders' deficit of $(6.5) million as of December 31, 2025, against minimum stockholders' equity requirements of $2.0 million to $4.0 million. The company plans to submit a compliance plan by September 20, 2026, seeking to regain compliance by February 21, 2028, during which its Class A ordinary shares will continue trading normally subject to NYSE acceptance and progress milestones.
- KNOREX received an NYSE American non-compliance notice on August 21, 2026, due to a reported stockholders' deficit of $(6.5) million as of December 31, 2025, and four consecutive years of net losses.
- The company must submit a compliance plan by September 20, 2026, to demonstrate how it will meet the equity threshold by February 21, 2028.
20-F Financial Filing Analysis for KNOREX (2026-08-19)
financials · Recorded impact score: 4.5/5
KNOREX LTD. filed its annual report on Form 20-F for the fiscal year ended December 31, 2025, reporting total revenue of approximately $6.04 million, representing a 44% year-over-year decline compared to $10.81 million in FY2024. The contraction was primarily driven by a substantial spending reduction from its largest customer (whose revenue contribution fell from 73.3% in FY2024 to 40.6% in FY2025) after that customer's key client was impacted by increased U.S. import tariffs. Gross profit declined from $4.5 million in 2024 to $2.9 million in 2025, while active customer count fell to 26 from 37 amid customer portfolio realignments. The company incurred a working capital deficit of $7.7 million, raising substantial doubt about its ability to continue as a going concern, though it secured a post-period $3.0 million note financing and an up to $50.0 million share purchase facility in March 2026.
- Consolidated revenue declined ~44% YoY to approximately $6.0 million in FY2025 from $10.8 million in FY2024, with gross profit decreasing to $2.9 million from $4.5 million.
- Customer concentration remained high with top five customers representing 74.0% of revenue in 2025 (down from 86.2% in 2024), while the largest single customer accounted for 40.6% of revenue in 2025 compared to 73.3% in 2024.
Knorex restructures Solutions section with new 'By Capabilities' and 'By Industry' categories and adds pages for Multi-location, Investor Relations, and Travel Advertising
Recorded impact score: 3/5
The newsroom page navigation has been reorganized: 'Location-Based Advertising' and 'Personalized Ads / DCO' are moved under a new 'By Capabilities' subheading, while new industry-specific pages for Multi-location/Franchise, Investor Relations, and Travel & Hospitality Advertising have been added under 'By Industry'.
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Questions about KNOREX
What is Knorex?
Knorex is a public B2B adtech company that provides a cross-channel advertising management and execution platform for enterprises and agencies.
Who uses Knorex?
Its main users are enterprise advertisers, in-house marketing teams, programmatic traders and media agencies running campaigns across multiple digital channels.
How does Knorex make money?
It makes money through a mix of software access fees and usage-linked revenue tied to campaign execution, platform utilisation and media buying activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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