Enterprise Systems Integration & Migration · B2B SaaS Provider · Data Provider / Broker
Kezzler
Enterprise SaaS for product traceability, digital identity and compliance.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kezzler AS
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- Schweigaards gate 15 B, 0191 Oslo, Norway
- Company size
- 10–49
- Market cluster / sector
- Enterprise Systems Integration & Migration
- Market role
- B2B SaaS Provider · Data Provider / Broker
- Official website
- kezzler.com
What Kezzler does
Kezzler operates a B2B enterprise software model built around a proprietary cloud platform for serialization, digital identifiers, lifecycle event capture and compliance data management. The platform creates value by helping enterprises digitise physical products, integrate traceability data with ERP and warehouse systems, satisfy emerging regulations and expose selected product information to partners, consumers and regulators. The Scanbuy acquisition adds digital labelling and QR engagement capabilities, increasing the platform’s scope from back-end traceability to front-end product information delivery.
Category differentiation
Kezzler is not an advertising, martech or consumer app business. It is an enterprise product traceability and compliance software provider focused on connected products, serialization and digital product data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kezzler is a Norwegian B2B software company that provides cloud-based product traceability, digital identity and compliance software for brands, manufacturers, retailers and supply chain operators. Its platform serialises products at item level, tracks lifecycle events across supply chains and supports regulatory use cases such as Digital Product Passports, battery passport compliance and broader transparency requirements. Following the acquisition of Scanbuy’s smart packaging and QR consumer engagement business, Kezzler also extends product data into digital labelling and consumer-facing transparency experiences. The company primarily generates revenue through enterprise SaaS licensing and related implementation or integration work. Its customers are organisations that need product-level visibility, provenance, compliance reporting and circularity workflows, particularly in regulated industries and consumer goods. Strategic investors including DNV and TOMRA suggest market confidence in Kezzler’s role at the intersection of traceability, compliance and connected packaging.
Company news briefing
Briefing updated:
Kezzler has restructured its executive leadership, appointing Christine C. Akselsen as CEO and André C. Weiss as CFO. This transition follows the strategic acquisition of Scanbuy’s smart packaging and QR code business, aimed at expanding its global footprint in product transparency and regulatory compliance. The company has also prioritised market implementation through a food traceability pilot with GS1 Mexico and the launch of its SmartFacts® digital experience with Superpop.
Business model & monetisation
The company uses a B2B SaaS monetisation model centred on enterprise platform subscriptions or licences for its traceability and compliance software. Commercial terms are likely customised by deployment scale, serialised item volume, integration complexity, data volume and use of specialised compliance modules such as Digital Product Passport or Digital Battery Passport. Kezzler likely supplements recurring software revenue with implementation, integration and other enterprise service fees.
- Core enterprise traceability platform
- Software Subscription
- Digital Product Passport and Battery Passport modules
- Software Subscription
- Implementation and integration services
- Service Fee
- Digital labelling and QR engagement capabilities
- Software Subscription
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
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Questions about Kezzler
What is Kezzler?
Kezzler is a Norwegian enterprise software company that provides product traceability, digital identity, serialization and compliance solutions for connected products and supply chains.
Who uses Kezzler?
Its users are mainly enterprise brands, manufacturers, retailers, battery ecosystem participants and other supply chain stakeholders that need lifecycle visibility and regulatory compliance.
How does Kezzler make money?
It primarily makes money through enterprise SaaS subscriptions or licences for its platform and modules, with additional revenue likely coming from implementation and integration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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