COMPANY

Kezzler

Kezzler is a enterprise SaaS for product traceability, digital identity and compliance.

Analyst Perspective

Kezzler is a Norwegian B2B software company that provides cloud-based product traceability, digital identity and compliance software for brands, manufacturers, retailers and supply chain operators. Its platform serialises products at item level, tracks lifecycle events across supply chains and supports regulatory use cases such as Digital Product Passports, battery passport compliance and broader transparency requirements. Following the acquisition of Scanbuy’s smart packaging and QR consumer engagement business, Kezzler also extends product data into digital labelling and consumer-facing transparency experiences. The company primarily generates revenue through enterprise SaaS licensing and related implementation or integration work. Its customers are organisations that need product-level visibility, provenance, compliance reporting and circularity workflows, particularly in regulated industries and consumer goods. Strategic investors including DNV and TOMRA suggest market confidence in Kezzler’s role at the intersection of traceability, compliance and connected packaging.

Analyst Signal Briefing

Updated: 2 Jul 2026

Kezzler has restructured its executive leadership, appointing Christine C. Akselsen as CEO and André C. Weiss as CFO. This transition follows the strategic acquisition of Scanbuy’s smart packaging and QR code business, aimed at expanding its global footprint in product transparency and regulatory compliance. The company has also prioritised market implementation through a food traceability pilot with GS1 Mexico and the launch of its SmartFacts® digital experience with Superpop.

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Category Differentiation

Kezzler is not an advertising, martech or consumer app business. It is an enterprise product traceability and compliance software provider focused on connected products, serialization and digital product data.

Kezzler: About

Kezzler operates a B2B enterprise software model built around a proprietary cloud platform for serialization, digital identifiers, lifecycle event capture and compliance data management. The platform creates value by helping enterprises digitise physical products, integrate traceability data with ERP and warehouse systems, satisfy emerging regulations and expose selected product information to partners, consumers and regulators. The Scanbuy acquisition adds digital labelling and QR engagement capabilities, increasing the platform’s scope from back-end traceability to front-end product information delivery.

How Kezzler Works & Monetises

Business model analysis and core revenue streams

The company uses a B2B SaaS monetisation model centred on enterprise platform subscriptions or licences for its traceability and compliance software. Commercial terms are likely customised by deployment scale, serialised item volume, integration complexity, data volume and use of specialised compliance modules such as Digital Product Passport or Digital Battery Passport. Kezzler likely supplements recurring software revenue with implementation, integration and other enterprise service fees.

Revenue Channels

Core enterprise traceability platformSoftware Subscription
Digital Product Passport and Battery Passport modulesSoftware Subscription
Implementation and integration servicesService Fee
Digital labelling and QR engagement capabilitiesSoftware Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (Kezzler)

KezzlerMay 29, 2026

Leadership Changes at Kezzler

Kezzler has updated its leadership team, introducing Christine C. Akselsen as the new Chief Executive Officer, alongside other key executives including Maryann Moschides as Managing Director for the Americas and André C. Weiss as Chief Financial Officer.

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KezzlerMay 29, 2026

Kezzler Acquires Scanbuy

Kezzler acquired Scanbuy’s Smart Packaging and QR Code consumer engagement business, uniting world-class traceability with advanced smart packaging technology. This expansion strengthens Kezzler’s US and global presence, offering a comprehensive solution for product transparency, regulatory compliance, and enhanced consumer interaction.

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KezzlerMay 28, 2026

Superpop launches SmartFacts® experience powered by Kezzler

Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.

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Kezzler: Frequently Asked Questions

What is Kezzler?

Kezzler is a Norwegian enterprise software company that provides product traceability, digital identity, serialization and compliance solutions for connected products and supply chains.

Who uses Kezzler?

Its users are mainly enterprise brands, manufacturers, retailers, battery ecosystem participants and other supply chain stakeholders that need lifecycle visibility and regulatory compliance.

How does Kezzler make money?

It primarily makes money through enterprise SaaS subscriptions or licences for its platform and modules, with additional revenue likely coming from implementation and integration services.

Company Facts

Founded
2001
Headquarters
Schweigaards gate 15 B, 0191 Oslo, Norway
Core Segment
B2B SaaS Provider
Company Size
10–49
Official Link
kezzler.com