Kezzler

Kezzler operates a B2B enterprise software model built around a proprietary cloud platform for serialization, digital identifiers, lifecycle event capture and compliance data management. The platform creates value by helping enterprises digitise physical products, integrate traceability data with ERP and warehouse systems, satisfy emerging regulations and expose selected product information to partners, consumers and regulators. The Scanbuy acquisition adds digital labelling and QR engagement capabilities, increasing the platform’s scope from back-end traceability to front-end product information delivery.

Kezzler is a Norwegian B2B software company that provides cloud-based product traceability, digital identity and compliance software for brands, manufacturers, retailers and supply chain operators. Its platform serialises products at item level, tracks lifecycle events across supply chains and supports regulatory use cases such as Digital Product Passports, battery passport compliance and broader transparency requirements. Following the acquisition of Scanbuy’s smart packaging and QR consumer engagement business, Kezzler also extends product data into digital labelling and consumer-facing transparency experiences.

The company primarily generates revenue through enterprise SaaS licensing and related implementation or integration work. Its customers are organisations that need product-level visibility, provenance, compliance reporting and circularity workflows, particularly in regulated industries and consumer goods. Strategic investors including DNV and TOMRA suggest market confidence in Kezzler’s role at the intersection of traceability, compliance and connected packaging.