Scantrust
Scantrust is a connected packaging and traceability software built around secure QR codes.
Analyst Perspective
Scantrust is a Swiss B2B software company that provides a cloud platform for connected packaging and product identity management. Its products let brands, manufacturers and packaging teams generate and manage GS1-ready QR codes, create QR-linked landing pages, track scans, support digital labelling, and connect physical products to digital records for traceability, authentication and compliance use cases. The company makes money primarily through recurring software subscriptions, with tiered self-serve and enterprise plans. Its paying customers are businesses rather than consumers: smaller brands can use self-serve QR and landing page tools, while larger manufacturers and global brands buy enterprise-grade functionality for anti-counterfeiting, supply-chain traceability, digital product passports, integrations and support.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Scantrust
Category Differentiation
Scantrust is not an advertising, martech or consumer QR campaign tool. It is a B2B connected packaging and product identity platform focused on traceability, authentication and compliance.
Scantrust: About
Scantrust operates a B2B SaaS model built around product identity and connected packaging. It provides software for QR code generation, scan analytics, digital landing pages, regulatory e-labels, anti-counterfeit authentication and supply-chain traceability. Value is created by linking physical products to persistent digital records that can be updated, analysed and integrated into enterprise workflows. The model supports self-serve adoption for smaller customers and higher-value enterprise sales for large-scale deployments with integrations, compliance and support requirements.
How Scantrust Works & Monetises
Business model analysis and core revenue streams
Scantrust monetises through tiered recurring SaaS subscriptions. Self-serve plans cover QR generation, landing pages and analytics, while higher tiers add API access, localisation, multi-user controls and enterprise integrations. Enterprise contracts are likely custom-priced based on scale, including number of codes, SKUs, integrations, analytics depth and support commitments. Additional revenue likely comes from specialised compliance products such as e-label subscriptions and enterprise service components tied to deployment and support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Scantrust)
Leadership Team Update at Scantrust
Scantrust's leadership team now includes Nathan J. Anderson as Co-founder & CEO, Justin Picard as Co-founder & CTO, Nestor Santana as VP Marketing, Tobias Kars as VP Product, and Nicholas Ray as COO.
Read original sourceEU wine label requirements in 2023: latest clarifications
The European Commission has published a document containing questions and answers on the December 8, 2023 EU wine labeling regulation. It serves as a clarification to the previously communicated requirements.
Read original sourceScantrust: Frequently Asked Questions
What is Scantrust?
Scantrust is a Swiss software company that provides connected packaging, QR code management, traceability, anti-counterfeit and digital compliance tools for businesses.
Who uses Scantrust?
Its users are mainly brands, manufacturers, packaging teams, compliance teams, logistics teams, wineries and other regulated-industry operators.
How does Scantrust make money?
It primarily earns recurring revenue from tiered SaaS subscriptions, with enterprise pricing based on scale, integrations, support and compliance-related features.
Company Facts
- Founded
- 2014
- Headquarters
- EPFL Innovation Park, PSE-D CH-1015, Lausanne, Switzerland
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- scantrust.com