Kameleoon

The company operates as a horizontal B2B SaaS provider focused on experimentation, feature management and digital personalisation. It creates value by allowing marketing, product and engineering teams to run controlled experiments across web and mobile, manage feature rollouts via flags, and personalise experiences and recommendations using predictive models. The platform also integrates with existing analytics and data warehouse environments, enabling users to use their own metrics and audiences.

Revenue is generated through recurring subscriptions to various product modules (experimentation, feature management, AI personalisation, recommendations/search, mobile testing) and associated enterprise services such as private cloud deployment, compliance and security options. By consolidating experimentation, rollout control and personalisation in one environment, it aims to reduce development overheads, speed up testing cycles and support data-driven product and marketing decisions for digital businesses.

Kameleoon is a France-based software company providing an experimentation, feature management and personalisation platform for digital businesses. Its tools enable client-side and server-side A/B and multivariate testing, feature flagging and controlled rollouts, AI-driven personalisation, recommendations, search optimisation and mobile app testing, with a recent focus on prompt-based, AI-assisted experiment creation.

The company monetises through tiered SaaS subscriptions and paid add-ons, with pricing linked to usage metrics such as monthly tracked users and AI prompt credits, and offers enterprise contracts with extended limits and integrations. Customers are primarily marketing, product, engineering and data teams in e-commerce, retail and other online businesses that seek to increase conversion and manage product releases using experimentation and personalisation at scale.