Kameleoon
B2B experimentation, feature management and personalisation software for digital teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kameleoon SAS
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- France
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- kameleoon.com
What Kameleoon does
Kameleoon operates a multi-product B2B SaaS model. It provides proprietary software for experimentation, feature flagging, personalisation, mobile app testing, and ecommerce recommendation workflows. Customers adopt the platform to improve release control, conversion rates, and product decision-making across digital touchpoints. Value is created by helping teams test changes safely, measure impact with statistical rigour, and operationalise targeting and merchandising from the same software stack.
Category differentiation
Kameleoon is not an ad buying or media platform; it is a B2B experimentation, feature management, and personalisation software vendor. It competes more closely with experimentation and product optimisation suites than with DSPs, CDPs, or agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kameleoon is a French B2B software company that sells an experimentation and optimisation platform used to run A/B tests, manage feature rollouts, personalise user experiences, and improve ecommerce recommendations and search. Its platform spans web, mobile, and back-end environments, with SDKs, statistical testing methods, feature flags, and AI-assisted experiment creation. The company makes money primarily through SaaS subscriptions sold to digital businesses, especially product, engineering, marketing, ecommerce, and optimisation teams. Commercial packaging combines usage-based thresholds, enterprise contracts, and module bundling across experimentation, feature management, personalisation, and recommendation capabilities.
Business model & monetisation
Kameleoon monetises through software subscriptions with tiered and enterprise pricing. Pricing scales by usage metrics such as monthly tracked users or monthly unique visitors, while some AI-assisted experimentation features use credits. Revenue is driven by annual contracts, module bundling, and higher-value enterprise packages that include broader experimentation, feature management, and personalisation capabilities.
- Core experimentation platform subscriptions
- Software Subscription
- Feature management and feature experimentation modules
- Software Subscription
- Personalisation and recommendations modules
- Software Subscription
- AI experimentation credits and add-on usage
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Kameleoon SAS
IAB vendor record: 820
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 7, 8, 10
- Declared feature IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Product Manager - Permanent contract (H/F)(Mid-Level) | Product | Paris, Hybride | |
| Junior Customer Success Manager(Junior) | Customer Success & Client Operations | Offenburg, Hybride | |
| Customer Success Manager(Mid-Level) | Consulting | Offenburg, Entièrement à distance |
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Questions about Kameleoon
What is Kameleoon?
Kameleoon is a B2B software platform for experimentation, feature management, personalisation, and ecommerce optimisation across web, mobile, and back-end environments.
Who uses Kameleoon?
It is used by marketing teams, product managers, engineers, DevOps teams, ecommerce teams, and data specialists at digital businesses.
How does Kameleoon make money?
It makes money through SaaS subscriptions, enterprise contracts, usage-based pricing thresholds, and add-on charges for certain AI-driven capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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