VWO
B2B SaaS platform for experimentation, analytics and personalisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wingify Software Pvt. Ltd.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- India
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- vwo.com
What VWO does
VWO operates a modular B2B SaaS model centred on digital experience optimisation. It provides a suite of interoperable products that help businesses analyse user behaviour, run experiments, personalise experiences, manage feature rollouts and unify customer data. Value is created by helping teams improve conversion rates, product performance and decision speed across websites, mobile apps and server-side environments. The suite structure also supports land-and-expand adoption, where one product module can lead to broader platform usage.
Category differentiation
VWO is a B2B digital experience optimisation software suite, not a media buying, ad serving or web hosting company. It is distinct from pure A/B testing tools because it also includes behaviour analytics, CDP, feedback and personalisation products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
VWO is the commercial brand of Wingify Software Pvt. Ltd., an Indian B2B software company focused on digital experience optimisation. Its platform combines web and app experimentation, behavioural analytics, personalisation, feature rollouts, customer data unification, voice-of-customer feedback and push messaging. The core users are product, growth, UX, analytics, marketing and engineering teams that want to improve conversion, user journeys and release quality across digital properties. The business makes money by selling modular SaaS products, either separately or in bundles, with pricing tied primarily to monthly tracked users and feature tier. Recent corporate activity indicates a broader platform strategy: Everstone took a majority stake in Wingify in 2025, and the company then acquired Blitzllama and AB Tasty to deepen user-insight functionality and expand its experimentation and optimisation footprint, particularly in the US and Europe.
Company news briefing
Briefing updated:
AB Tasty and VWO have officially merged under the Wingify brand, launching a unified experience optimization platform powered by AI agents. The combined entity reports over $100 million in annual revenue, more than 4,000 clients globally, and over 800 employees across 20 countries, integrating experimentation, personalization, feature management, and a new commerce capability. Leadership structures have been updated to reflect the consolidation, with Sparsh Gupta serving as Co-founder and CEO and Ankit Jain as Co-founder and CPTO.
Business model & monetisation
VWO is monetised as a modular SaaS platform. Revenue comes from subscription fees for individual modules and bundled suites, with pricing primarily linked to monthly tracked users, feature access and usage limits. The commercial model includes entry-level plans, mid-market subscriptions and enterprise contracts with custom pricing, plus upsell mechanics through additional modules, higher quotas, advanced security, support and multi-year agreements.
- Core experimentation and optimisation suite subscriptions
- Software Subscription
- Add-on product modules such as insights, personalisation, CDP and VoC
- Software Subscription
- Enterprise feature tiers, support and security packages
- Software Subscription
- Usage expansion through higher monthly tracked user quotas
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Monetate
Enterprise personalisation and experimentation software for digital commerce teams.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AB Tasty and VWO Unite Under Wingify Brand
M&A · Recorded impact score: 4/5
AB Tasty and VWO have officially merged under the new brand Wingify, launching a unified experience optimization platform powered by AI agents. The combined entity reports over $100 million in annual revenue, more than 4,000 clients globally, and over 800 employees across 20 countries. The platform integrates experimentation, personalization, feature management, commerce optimization, and engagement on a single data layer. Central to the platform is Wingz, an embedded AI that operates within existing workflows, guided by the 'Smarter Loop' framework of Understand, Decide, Act, Measure & Learn. The company is led by four co-founders: Sparsh Gupta (CEO), Rémi Aubert, Alix de Sagazan, and Ankit Jain. Existing clients of both VWO and AB Tasty now have access to the unified platform, with notable brands including L'Oréal, LVMH, Decathlon, Puma, Forbes, Motorola, AXA, and De Beers.
- AB Tasty and VWO merged under the new brand Wingify.
- Wingify launches an AI agent-based experience optimization platform with Wingz AI.
VWO and AB Tasty Join Forces Under Wingify; Leadership Titles Updated; New Commerce Product Launched
Recorded impact score: 4/5
The about-us page now reflects Sparsh Gupta as Co-Founder and CEO (from Founder & CEO), Ankit Jain as Co-Founder and CPTO (from CTO), and Paresh Mandhyan as VP Marketing (from Global VP). A new 'Commerce' capability has been added to the navigation, and a blog post announces the unified Wingify suite powered by VWO and AB Tasty. Another blog introduces the new Commerce platform for search, recommendations, and merchandising.
Wingify: The Unified Digital Experience Suite Powered by VWO and AB Tasty
Recorded impact score: 5/5
Wingify: The Unified Digital Experience Suite Powered by VWO and AB Tasty
Explore company relationships
Questions about VWO
What is VWO?
VWO is the trading brand of Wingify Software Pvt. Ltd., a B2B SaaS platform for experimentation, behavioural analytics, personalisation and customer insight.
Who uses VWO?
VWO is used by product, growth, UX, analytics, marketing, CX and engineering teams that manage websites, apps and digital product experiences.
How does VWO make money?
VWO makes money through modular SaaS subscriptions, bundled platform plans and enterprise contracts priced largely by usage and feature tier.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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