VWO

Wingify operates a horizontal B2B SaaS model focused on experimentation and digital experience optimisation for websites and applications. It provides a suite of cloud-based tools covering client-side testing, server-side feature experimentation and feature flags, personalisation, behavioural analytics (heatmaps, session recordings, funnels, surveys), data and segmentation, and experimentation workflow management. Value is created by enabling customers to systematically test, measure, and deploy changes to their digital experiences, improving conversion and product performance while reducing risk and deployment friction. The company scales by adding new modules (e.g., data and programme management layers) around a common experimentation and analytics core and by cross-selling these modules to existing customers. The acquisition of AB Tasty broadens its product breadth, customer base, and geographic coverage, reinforcing its positioning as a specialist enterprise experimentation and personalisation provider competing with larger suites like Adobe and Optimizely.

Wingify Software Pvt. Ltd. is an India-based software company best known for its experimentation and digital experience optimisation platform sold under the VWO brand. Its suite covers client-side and server-side A/B and multivariate testing, feature flagging, personalisation, qualitative behaviour analytics, and experimentation programme management, targeting websites and applications. The company has grown as a bootstrapped SaaS vendor and later received a majority investment from private equity firm Everstone Capital, and it has expanded inorganically by acquiring Paris-based rival AB Tasty to strengthen its position in the experimentation and personalisation market.

Wingify generates revenue primarily through B2B SaaS subscriptions sold to mid-market and enterprise customers running conversion rate optimisation, product experimentation, and personalisation programmes, with pricing linked to usage metrics such as Monthly Tracked Users. Its customers are digital-first businesses, including marketing, product, CRO, and engineering teams that need to test and roll out changes to digital experiences at scale, often as an alternative to tools such as Optimizely and Adobe Target.