VWO

VWO operates a modular B2B SaaS model centred on digital experience optimisation. It provides a suite of interoperable products that help businesses analyse user behaviour, run experiments, personalise experiences, manage feature rollouts and unify customer data. Value is created by helping teams improve conversion rates, product performance and decision speed across websites, mobile apps and server-side environments. The suite structure also supports land-and-expand adoption, where one product module can lead to broader platform usage.

VWO is the commercial brand of Wingify Software Pvt. Ltd., an Indian B2B software company focused on digital experience optimisation. Its platform combines web and app experimentation, behavioural analytics, personalisation, feature rollouts, customer data unification, voice-of-customer feedback and push messaging. The core users are product, growth, UX, analytics, marketing and engineering teams that want to improve conversion, user journeys and release quality across digital properties.

The business makes money by selling modular SaaS products, either separately or in bundles, with pricing tied primarily to monthly tracked users and feature tier. Recent corporate activity indicates a broader platform strategy: Everstone took a majority stake in Wingify in 2025, and the company then acquired Blitzllama and AB Tasty to deepen user-insight functionality and expand its experimentation and optimisation footprint, particularly in the US and Europe.