Kairos Fire
Retail media analytics platform linking ads to store visits.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- kairosfire.com
What Kairos Fire does
Kairos Fire creates value by turning real-world footfall and location signals into actionable media planning, targeting and measurement products for brands and agencies. The platform helps buyers decide where to spend, activates campaigns using store-level and audience-level insights, and then measures whether advertising exposure translated into physical visits. This positions the business between measurement, targeting and campaign optimisation rather than as a pure media owner or consumer app.
Category differentiation
Kairos Fire is not a fire safety or industrial protection company; it is an adtech and analytics business focused on footfall attribution and campaign optimisation for store-based marketing. It is closer to location intelligence and offline measurement vendors than to general AI model providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kairos Fire is a private B2B advertising analytics and targeting software company focused on helping advertisers, agencies and retail brands measure and improve the offline impact of digital media. Its core platform, Kairos AI, uses proprietary footfall and beacon-derived datasets to forecast store visits, identify high-propensity audiences and geographies, and connect ad exposure with in-store outcomes through dashboards and optimisation workflows. The company generates revenue through a hybrid model combining software platform access with managed activation and campaign optimisation services. Its customers are businesses with physical store networks, especially retail marketers, media planners and agencies seeking to allocate media spend more efficiently based on store-level traffic and attribution data across web, in-app and social inventory.
Business model & monetisation
Kairos Fire monetises through a hybrid B2B model: software access to analytics dashboards and optimisation tools, plus activation or managed campaign services tied to media execution. Based on the product descriptions, likely pricing mechanisms include SaaS subscription or platform licensing, service fees for campaign operation, and potentially spend-linked or performance-linked pricing where value is measured against store visits, traffic uplift or efficiency gains.
- Platform access for analytics and dashboards
- SaaS / software subscription
- Campaign optimisation and activation services
- Service fee / retainer
- Media-spend-linked commercial agreements
- Percentage take-rate on managed activation
- Outcome-oriented traffic or visit programmes
- Performance-linked pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Kairos Fire
IAB vendor record: 569
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8, 9, 10
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Kairos Fire
What is Kairos Fire?
Kairos Fire is a B2B adtech platform that uses footfall and location data to help advertisers measure and optimise how digital campaigns drive store visits.
Who uses Kairos Fire?
Its users are advertisers, media agencies, retail brands, media planners and analysts, especially organisations with physical store networks.
How does Kairos Fire make money?
It appears to earn revenue from software access to its analytics and optimisation platform, alongside activation and campaign management services that may also include spend- or outcome-linked fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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