Innervate

Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave

Forrester's Q4 2020 Creative Ad Tech Wave finds the field maturing beyond dynamic creative optimization, with Innovid, Jivox, Clinch and Flashtalking recognized for omnichannel support, new formats, and a stance toward a cookieless future. The report notes Innovid's first appearance, Jivox's continued leadership, Clinch's roadmap and predictive tooling, and Flashtalking's leadership through its Spongecell integration and cookieless measurement. RevJet, SundaySky, Bannerflow and Adacado are cited as strong performers, while Celtra slips to contender status. The wave underscores growth in video and Connected TV, a shift from managed services to platform models (SundaySky), and privacy- and measurement-friendly approaches. InnovId spent $30 million in September to acquire Herolens to boost display advertising chops. COVID-19 is accelerating digital transformation, prompting brands to be nimble and highly variable in messaging.

Forrester: Creative Advertising Technology Evolves Toward Personalization

Forrester released its first Creative Advertising Technology Wave, evaluating vendors on their ability to blend creative messaging with audience targeting. Jivox, RevJet, Thunder, Clinch, and Celtra were named Leaders, with Adform, Flashtalking, Sizmek, and Google labeled Strong Performers and Adacado a Contender. The report highlights data-driven, cross-channel creative production, faster time to market, and localization from a global hub as key capabilities. Jivox was ranked first for rapidly producing thousands of creative assets for global brands and using audience data to target across channels. Thunder was noted for its people-based approach atop LiveRamp's identity graph, while Clinch and Celtra were recognized for cross-channel agility and localization. The piece also notes growing marketer adoption and the expectation that full-stack solutions will become more common, though the category remains immature in overall adoption.

RevJet Closes $21 Million Series A Raise With Plans To Invest In AI

RevJet announced a $21 million Series A funding round led by Nautic Partners, bringing total funding to $30 million. The four-year-old startup, which helps marketers manage, test and optimize digital advertising across touchpoints, plans to use the proceeds to accelerate product development and engineering with a focus on AI, machine learning and personalization. RevJet has grown to nearly 100 employees and intends to add more in sales, marketing and customer success. Its client roster includes Bridgestone, Microsoft, LendingTree and Swisscom. The company offers more than 60 applications through an app exchange and operates on a SaaS model, with the option to install apps a la carte. Roadmap elements mentioned include Robo Ops for automated marketing tasks, automated QA and campaign simulation to optimize messaging across the buyer journey.