Clinch
Omnichannel ad workflow platform for creative, activation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- clinch.co
What Clinch does
Clinch operates a B2B SaaS AdTech model. It provides enterprise software that unifies campaign strategy, creative production, ad serving, activation and analytics for marketing organisations. The company creates value by replacing fragmented tools and manual processes with a single workflow layer spanning planning through measurement, then monetises that value through recurring software contracts and usage-linked commercial terms.
Category differentiation
Clinch is an AdTech software vendor for omnichannel campaign execution and creative orchestration, not a healthcare software company or a general-purpose creative agency. It competes more with campaign workflow and creative activation platforms than with pure DSPs alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Clinch is a private AdTech software company headquartered in the United States. It sells an enterprise platform called Flight Control that combines campaign planning, creative orchestration, ad serving, omnichannel activation and measurement into a single system for advertisers, agencies and media teams. Its products are used to manage campaigns across display, video, CTV, audio, social and DOOH. The company generates revenue primarily from B2B software licensing for its platform and modules, with indications of hybrid pricing tied to platform access and campaign usage rather than pure impression-based charging. Its value proposition is operational consolidation: reducing manual workflow, improving creative personalisation at scale and linking execution with real-time analytics and optimisation.
Company news briefing
Briefing updated:
Following CEO Oz Etzioni being named MarTech CEO of the Year and Clinch being recognised as a Fortune Best Workplace, the company has expanded its EMEA footprint with a new central London office and the appointment of Colin Cherry as VP of Growth, EMEA. This geographic growth accompanies the extension of its Yahoo DSP partnership via a new creative trafficking API to automate tag publishing and audience-driven decisioning. Additionally, Clinch joined CartographAI's accelerator programme to refine its go-to-market strategy using analyst-level insights.
Business model & monetisation
Clinch monetises primarily through enterprise SaaS licensing of the Flight Control platform and associated modules such as creative orchestration and analytics. The available product synthesis suggests a hybrid commercial model: recurring platform subscription fees combined with usage- or value-oriented pricing tied to campaign scale, creative production volume, ad serving access or measured outcomes. The positioning around unlimited ad serving suggests an effort to move away from purely impression-based monetisation towards broader platform contracts.
- Enterprise platform licensing
- Software Subscription
- Creative orchestration and ad builder modules
- Software Subscription
- Analytics and optimisation capabilities
- Software Subscription
- Usage-oriented campaign or ad serving fees
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Clinch Labs LTD
IAB vendor record: 767
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Clinch Named a Fortune Best Workplace in Advertising & Marketing™ 2026
Recorded impact score: 2/5
Clinch has been named a Fortune Best Workplace in Advertising & Marketing™ 2026, as announced on September 30, 2026.
Clinch Expands London Presence with New Central Office and Appointment of Colin Cherry as VP of Growth, EMEA
Recorded impact score: 3.5/5
Clinch announces expansion of its London presence with a new central office and the appointment of Colin Cherry as VP of Growth, EMEA.
Clinch Extends Yahoo DSP Integration with Trafficking API
Creative Orchestration (DCO & Design) · Recorded impact score: 3/5
Clinch announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API and extends audience-driven creative decisioning. The API creates a two-way connection between Clinch’s Flight Control creative management and campaign activation in Yahoo DSP, automating creative tag publishing and assignment across display, video, and audio for both first- and third-party inventory. Advertisers using Flight Control with Yahoo DSP can leverage the Yahoo DSP audience marketplace (including first-party, CRM, retargeting, lookalike, modeled, third-party, and custom audiences) to inform real-time creative decisioning. The release follows Clinch joining the Yahoo DSP Agent Network in June 2026 and is positioned to reduce setup time, handoffs, and trafficking errors for omnichannel campaigns. Quotes in the release come from Dave Modica (Yahoo) and Charel MacIntosh (Clinch).
- Clinch announced an expanded partnership with Yahoo DSP introducing a new creative trafficking API.
- The creative trafficking API creates a direct, two-way connection between Clinch’s Flight Control platform and campaign activation in Yahoo DSP, automating creative tag publishing and assignment.
Clinch CEO Oz Etzioni Named MarTech CEO of Year
Creative Orchestration (DCO & Design) · Recorded impact score: 2/5
Clinch announced on 2026-08-06 that co-founder and CEO Oz Etzioni was named "MarTech Company CEO of the Year" by the 2026 MarTech Breakthrough Awards. The article highlights Clinch's Flight Control platform and the company’s use of AI to unify creative, media, data and measurement, citing client performance gains and operational efficiencies. Clinch also claims industry-first ad server support for Amazon Custom Audiences and has introduced an "Unlimited Ad Serving" pricing model. The company's AI work has been recognised by industry awards such as Digiday Technology Awards and the Newsweek AI Impact Awards.
- Clinch announced on 2026-08-06 that CEO Oz Etzioni was named "MarTech Company CEO of the Year" in the 2026 MarTech Breakthrough Awards.
- The 2026 MarTech Breakthrough Awards reviewed more than 4,000 nominations worldwide.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sales Operations Manager(Intermediate) | Sales | New York | |
| Client Partner(Intermediate) | Client Experience | Multi-Location (2 Locations) | |
| Senior Product Manager(Manager) | Product | Israel- Caesarea | |
| Client Experience Manager(Intermediate) | Client Experience | New York | |
| Senior Backend Developer(Senior) | R&D Back End Team | Israel- Caesarea |
Explore company relationships
Questions about Clinch
What is Clinch?
Clinch is a B2B AdTech software company that provides an omnichannel campaign platform combining creative orchestration, ad serving, activation and analytics.
Who uses Clinch?
Its users are brands, advertising agencies, media planners, ad operations teams, creative teams and analytics professionals managing digital advertising campaigns.
How does Clinch make money?
Clinch makes money mainly through enterprise SaaS licensing of its platform and modules, with some evidence of usage- or value-based pricing around campaign execution and ad serving.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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