InGo
Referral marketing software for event and content growth.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- InGo, Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 1440 N. Edgewood St., 4th Floor, Suite 124, Arlington, VA 22201, USA
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- ingo.me
What InGo does
InGo operates a vertical B2B SaaS model focused on referral-led event and content marketing. It creates value by integrating into existing event registration and marketing systems, then automating participant referral campaigns, social sharing and attribution. This embeds the platform into customer workflows and supports recurring software revenue, while implementation services help reduce deployment friction and improve adoption.
Category differentiation
This company is not a consumer social network or a generic event management platform. It is a B2B referral marketing software provider focused on event and content growth workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
InGo is a US-based private B2B software company that provides referral marketing software for event and content marketers. Its platform is built to help organisers, enterprise marketing teams and conference operators grow registrations and content reach through advocate-led promotion, social sharing, referral automation and performance tracking. The product integrates with event registration and content marketing systems and is positioned as a specialised marketing automation layer for event growth workflows. The company primarily makes money through annual SaaS subscriptions with tiered pricing based on audience size, feature needs and expected referral volume. It also generates additional revenue from project-based professional services for onboarding, implementation and integration support. Its direct customers are businesses rather than consumers, particularly event marketers and organisations running conferences, trade shows and related B2B marketing programmes.
Company news briefing
Briefing updated:
InGo has expanded its platform capabilities with the launch of a new landing page builder, designed to facilitate the rapid creation of on-brand digital assets. Furthermore, the company introduced 'Social Surface', a feature developed to optimise user engagement and interaction. These updates demonstrate a product-led focus on streamlining marketing workflows and enhancing the efficiency of user-generated advocacy.
Business model & monetisation
InGo monetises through annual SaaS subscription tiers priced by audience size, functionality and expected referral volume, with publicly referenced packages including Essential, Professional and custom Enterprise plans. It supplements subscription revenue with project-based professional services covering onboarding, implementation, integrations and launch support.
- Annual software subscriptions
- Tiered SaaS pricing by audience size, feature set and referral volume
- Enterprise plans
- Custom-priced software agreements for larger customers
- Professional services
- Project-based onboarding, implementation and integration support
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Ogilvy-linked agency Ingo's Hamburg office closes
Agency & Consultancy · Recorded impact score: 1/5
The Swedish creative agency Ingo, which launched a Hamburg office as its first international branch within the Ogilvy network at the end of 2020, no longer operates in Germany. The commercial-register entry for Ingo Hamburg GmbH has been deleted. The article notes that at the end of June the Ingo Hamburg GmbH was recorded together with the company named "Global Team Ogilvy All Sta" (fragment in source). Ingo Hamburg previously co-developed the award-winning IKEA campaign "Proudly second best."
- The Swedish agency Ingo entered the German market at the end of 2020.
- The Hamburg office was Ingo's first foreign branch within the Ogilvy network.
Explore company relationships
Questions about InGo
What is InGo?
InGo is a B2B referral marketing software platform for event and content marketers, with additional implementation services.
Who uses InGo?
Event organisers, enterprise marketing teams, conference operators and event managers use InGo to drive registrations and audience growth.
How does InGo make money?
It makes money from annual SaaS subscriptions and project-based professional services for onboarding, setup and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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