Infront Sports & Media

Hyrox: Revolutionizing Fitness Racing Worldwide

Hyrox, founded by Christian Toetzke and Moritz Fürste, has grown into a global indoor fitness-racing brand staging sold-out events in more than 40 countries. The founders describe Hyrox as timed circuit training: eight 1-kilometer runs interleaved with standardized exercises (sled pulls, burpee broad jumps, rowing, sandbag lunges). They expect about 1.8 million participants across 133 multi-day events next year and target roughly €200 million in revenue for 2026, with ticket sales representing about 60% of revenue and the remainder from merchandising, sponsorship and licensing. Around 10,000 gyms currently pay a license fee to run Hyrox classes. In an OMR podcast the founders discussed operational advantages of renting large exhibition halls for multi-day events, plans for youth events and a future Olympic aspiration, plus the potential impact of a planned sale of majority owner Infront.

New Work trifft Sport: „Ich habe nur diesen einen Körper

ADZINE interviews Michael Trautmann, the long-time agency chief and founder of Thjnk, about how New Work and sport intersect. Trautmann argues that rising professional demands make regular exercise, balanced nutrition, and sufficient sleep essential, and that team sports offer valuable leadership lessons. He describes his own routine: 1-2 weekly sessions with a personal trainer, a Peloton spinning bike at home, and a mix of winter, water, and road cycling, with an annual Beach Hockey game. On Hyrox competition days, he starts early in the hall with the team and is often in front of the camera, typically accumulating around 20,000 steps. He also discusses how employers can enable more sport, citing Yoga at Thjnk and partnerships with fitness studios, and notes that owning equipment works best when leaders actually use it. Finally, he reflects on the German agency sector’s progress on New Work, calling for deeper change beyond gimmicks, and credits a podcast and an eight-day personality seminar with helping him listen more, aided by a coach and a supportive family.