sportfive.com

The company operates as a service and intermediation agency in the sports and entertainment ecosystem. It creates value by commercialising sports and event assets for rights-holders (federations, leagues, clubs, event owners) and by designing and delivering marketing, hospitality and content solutions for brands and corporate buyers. Core activities include selling and delivering official event hospitality, managing and distributing media rights, advising on and selling sponsorships, managing event travel and logistics, and providing consulting for event bidding and operations. Specialist units extend this model into golf event management, esports and gaming activations, and athlete representation and media production. Value is created by aggregating global demand from sponsors, broadcasters and hospitality buyers and matching it with premium sports inventory, while providing operational delivery and strategic advisory to both sides.

SPORTFIVE is a global sports marketing and event services agency owned by H.I.G. Capital. It acts as a commercial partner to sports rights-holders, brands and athletes, providing hospitality sales, media rights management, sponsorship consulting, travel logistics, and event bidding and operations support. The company also runs specialised divisions for golf event management, esports and gaming activations, and athlete-focused media production and representation.

Revenue is generated primarily through commissions and service fees on hospitality, media rights and sponsorship deals, as well as consulting, production and travel-management fees. Its customers include international federations, leagues, clubs, event owners, brands, broadcasters, cities and governments, and professional athletes and personalities seeking representation and content services.