SPORTFIVE

SPORTFIVE operates as a sports commercialisation and advisory platform. It creates value by representing or supporting rights holders and event stakeholders in selling sponsorships, packaging and distributing media rights, developing digital audiences, producing hospitality offers and delivering strategic consulting. It supplements this services-led model with transactional commerce through its VIP hospitality booking platform and uses acquisitions to add specialist capabilities in esports, creator marketing, golf and consulting.

SPORTFIVE is a Germany-registered sports business agency that helps sports rights holders, event owners, brands and related stakeholders monetise commercial assets. Its activities span sponsorship and partnership sales, media rights management and distribution, hospitality advisory and sales, digital audience development, esports and creator-led marketing, and event consulting. It also operates a consumer-facing hospitality marketplace through Official VIP.

The company makes money primarily from service fees, commissions and revenue shares linked to sponsorship deals, media rights transactions, hospitality sales and advisory work. Its customers are mainly sports federations, leagues, clubs, broadcasters, event owners, host cities, governments and brands, with a smaller direct consumer and corporate hospitality buyer component via VIP ticketing and packages.