Cookies
Cookies is a esports marketing agency and white-label gaming platform operator.
Analyst Perspective
Cookies, legally Cookies Factory S.r.l., is an Italy-based esports-focused business combining marketing services with gaming platform products. Its activities include an esports marketing agency offering influencer marketing and digital advertising on platforms such as TikTok and Google Ads, a consumer-facing gaming platform called Play&Play, and a white-label esports platform for partners that want to launch branded gaming experiences. The company appears to generate revenue through a hybrid model: managed marketing services for brands and advertisers, software or licensing fees for white-label platform deployments, and consumer monetisation through in-app advertising and in-app purchases on its gaming platform. Its direct customers therefore include brands, publishers, telecom operators, media companies, and advertisers, while Play&Play serves end users in gaming and esports communities.
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Key insights about Cookies
Category Differentiation
This company is not a browser cookie, consent management provider, or privacy technology vendor. It is an esports marketing and gaming-platform business operating under the Cookies brand.
Cookies: About
The company combines service revenue and platform revenue. On the services side, it acts as a specialist esports marketing agency for brands seeking influencer campaigns and paid media execution. On the product side, it offers a proprietary esports platform both as a consumer destination and as a white-label solution that partners can brand and deploy. This creates value by pairing gaming audience expertise with reusable platform infrastructure.
How Cookies Works & Monetises
Business model analysis and core revenue streams
Cookies Factory monetises through a hybrid commercial model. Its agency activity likely earns service fees, campaign management retainers, and media-spend-related margins for influencer and paid advertising work. Its white-label gaming platform is positioned as a B2B software or licensing offering, likely sold through subscription, implementation, or platform access fees. Its Play&Play product monetises through in-app advertising, sponsorship-style brand activation, and in-app purchases.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Cookies)
Advanced Store: SEO, Affiliate Cookies, Attribution Updates
A blog post from advanced store summarizes recent marketing and platform developments affecting SEO, affiliate marketing, e‑commerce regulation and measurement. It reports Google removing voucher white‑label content from German search results in favour of original coupon pages. The UK Data Act 2025 is said to introduce a cookie exemption allowing consent‑free affiliate attribution under strict low‑risk conditions. Germany’s new action plan aims to curb unfair competition from platforms such as Temu and Shein by tightening rules on product safety, transparency and sustainability. Platform product changes highlighted include Instagram’s move to a 4:5 post format and Apple’s strengthened view‑through (postview) attribution model. The piece also notes Awin’s Conversion Protection Initiative, which uses privacy‑focused probabilistic tracking and server‑side solutions to protect affiliate publisher compensation amid privacy constraints.
Read original sourceGoogle Announces FLoC to Replace Third-Party Cookies
Google announces Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies in Chrome's Privacy Sandbox. Google claims FLoC can target users by general interests and is about 95% as effective as cookies in conversions per dollar, with wider testing planned for March 2021. FLoC does not cover measurement or fraud prevention, which will rely on separate proposals like TURTLEDOVE, SPARROW, and the newly announced FLEDGE. The browser-based ML clusters users into cohorts and broadcasts only a cohort ID, aiming to preserve privacy if cohorts are sufficiently large. However, concerns remain that cohorts could unintentionally reveal sensitive attributes, though Google says problematic cohorts have been blocked or adjusted. The industry faces roughly a one-year window before third-party cookies end, requiring privacy sandbox tools for measurement, retargeting, and fraud prevention. Voices cited include Zach Edwards of Victory Medium and Mathieu Roche of ID5.
Read original sourceAmericans Cancel Smaller Streamers as Subscription Fatigue Grows
A State of Streaming summary of a new All About Cookies report finds 74% of Americans canceled at least one streaming service in the past year as subscription costs rise and consumers actively manage platform bills. Average household streaming costs are approaching $50 and households still subscribe to more than three services on average, but viewers increasingly drop services that don't deliver consistent value. Netflix (69%) and Amazon Prime Video (66%) act as resilient anchor services, while Apple TV (15%) and YouTube TV (12%) are more vulnerable to churn. Cable and satellite penetration has fallen to about 30%, while use of free ad-supported streaming rose 15% year-over-year and antenna usage ticked up 3%. The trend shifts the battleground from acquisition to retention and may accelerate AVOD and price-tier experimentation (e.g., Peacock regional sports add-ons).
Read original sourceCompany Facts
- Founded
- 2013
- Headquarters
- Via Cosseria, 2 - 00192 - Rome, Italy
- Core Segment
- Agency & Consultancy
- Company Size
- 10–49
- Official Link
- cookies.digital