Esports Leagues & Wagering Content · Agency & Consultancy · Publisher & Media Owner
Cookies
Esports marketing agency and white-label gaming platform operator.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cookies Factory S.r.l.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Via Cosseria, 2 - 00192 - Rome, Italy
- Company size
- 10–49
- Market cluster / sector
- Esports Leagues & Wagering Content
- Market role
- Agency & Consultancy · Publisher & Media Owner
- Official website
- cookies.digital
What Cookies does
The company combines service revenue and platform revenue. On the services side, it acts as a specialist esports marketing agency for brands seeking influencer campaigns and paid media execution. On the product side, it offers a proprietary esports platform both as a consumer destination and as a white-label solution that partners can brand and deploy. This creates value by pairing gaming audience expertise with reusable platform infrastructure.
Category differentiation
This company is not a browser cookie, consent management provider, or privacy technology vendor. It is an esports marketing and gaming-platform business operating under the Cookies brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cookies, legally Cookies Factory S.r.l., is an Italy-based esports-focused business combining marketing services with gaming platform products. Its activities include an esports marketing agency offering influencer marketing and digital advertising on platforms such as TikTok and Google Ads, a consumer-facing gaming platform called Play&Play, and a white-label esports platform for partners that want to launch branded gaming experiences. The company generates revenue through a hybrid model: managed marketing services for brands and advertisers, software or licensing fees for white-label platform deployments, and consumer monetisation through in-app advertising and in-app purchases on its gaming platform. Its direct customers therefore include brands, publishers, telecom operators, media companies, and advertisers, while Play&Play serves end users in gaming and esports communities.
Business model & monetisation
Cookies Factory monetises through a hybrid commercial model. Its agency activity likely earns service fees, campaign management retainers, and media-spend-related margins for influencer and paid advertising work. Its white-label gaming platform is positioned as a B2B software or licensing offering, likely sold through subscription, implementation, or platform access fees. Its Play&Play product monetises through in-app advertising, sponsorship-style brand activation, and in-app purchases.
- Esports marketing agency services
- Service fees, retainers, and campaign execution
- White-label gaming platform
- SaaS or licensing fees
- In-app advertising on consumer platform
- Ad-supported monetisation
- In-app purchases on consumer platform
- Digital transactions
Products & capabilities
No products with linked sources are available in this view.
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Questions about Cookies
What is Cookies?
Cookies is an Italy-based esports marketing business that also operates gaming platform products, including a consumer platform and a white-label esports solution.
Who uses Cookies?
Its paying customers are mainly brands, advertisers, publishers, telecom operators, and media companies, while gamers use its Play&Play platform.
How does Cookies make money?
It makes money through marketing service fees, likely software or licensing fees for white-label platform deployments, and consumer monetisation such as in-app advertising and in-app purchases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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