InfoTrust
Analytics consultancy with privacy-focused data governance software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- InfoTrust, LLC
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- infotrust.com
What InfoTrust does
InfoTrust operates a hybrid services-plus-software model. It creates value by helping enterprises improve data collection quality, privacy compliance, analytics reliability and media performance, then monetises that value through consulting engagements, technical implementation work, managed services and proprietary SaaS tools. Its software products automate tag auditing, privacy risk detection and analytics configuration assessment, while its service lines deepen account penetration through implementation, optimisation and ongoing operational support. The business also benefits from partner-led revenue tied to Google Marketing Platform and Google Cloud-related procurement, configuration and support.
Category differentiation
InfoTrust is a B2B analytics, privacy governance and media enablement company, not a consumer data broker or a standalone ad buying platform. It differs from pure consultancies by operating proprietary tag-auditing and analytics assessment software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
InfoTrust is a privately held US consultancy and software provider focused on digital analytics, privacy-centric data governance and media enablement for enterprise brands and agencies. The company sells managed services spanning analytics optimisation, implementation, compliance monitoring, Google Marketing Platform support and programmatic media enablement, while also operating proprietary software products including Tag Inspector and GA Scorecard. Its commercial model combines enterprise service fees, project work and recurring SaaS subscriptions. InfoTrust’s customers are marketing, analytics, privacy, compliance, IT and media teams that need more reliable data collection, consent governance, tag auditing and Google ecosystem execution across web and media environments.
Business model & monetisation
InfoTrust monetises through a blended model of software subscription, managed service fees, project-based implementation fees and partner-related platform support revenue. Tag Inspector and GA Scorecard are software-led offerings suited to recurring licensing, with enterprise-grade capabilities such as API access, continuous monitoring and multi-site governance supporting subscription pricing. The broader portfolio is sold through consulting retainers, scoped implementation projects and ongoing support engagements for analytics optimisation, consent governance, GMP enablement and programmatic performance. Google Marketing Platform certified sales and support also create reseller and service-fee income.
- Consulting and managed analytics services
- Service Fee
- Tag Inspector software
- Software Subscription
- Implementation and technical deployment services
- Service Fee
- Programmatic media enablement services
- Service Fee
- Google platform reseller and support services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about InfoTrust
What is InfoTrust?
InfoTrust is a private B2B consultancy and software company focused on digital analytics, privacy-centric data governance and media enablement.
Who uses InfoTrust?
Enterprise brands, agencies, marketing teams, analytics engineers, privacy officers, IT teams and programmatic media teams use InfoTrust.
How does InfoTrust make money?
InfoTrust makes money through consulting and managed service fees, technical implementation work, recurring SaaS subscriptions and platform support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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