InfoTrust
InfoTrust is a analytics consultancy with privacy-focused data governance software.
Analyst Perspective
InfoTrust is a privately held US consultancy and software provider focused on digital analytics, privacy-centric data governance and media enablement for enterprise brands and agencies. The company sells managed services spanning analytics optimisation, implementation, compliance monitoring, Google Marketing Platform support and programmatic media enablement, while also operating proprietary software products including Tag Inspector and GA Scorecard. Its commercial model combines enterprise service fees, project work and recurring SaaS subscriptions. InfoTrust’s customers are marketing, analytics, privacy, compliance, IT and media teams that need more reliable data collection, consent governance, tag auditing and Google ecosystem execution across web and media environments.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about InfoTrust
Category Differentiation
InfoTrust is a B2B analytics, privacy governance and media enablement company, not a consumer data broker or a standalone ad buying platform. It differs from pure consultancies by operating proprietary tag-auditing and analytics assessment software.
InfoTrust: About
InfoTrust operates a hybrid services-plus-software model. It creates value by helping enterprises improve data collection quality, privacy compliance, analytics reliability and media performance, then monetises that value through consulting engagements, technical implementation work, managed services and proprietary SaaS tools. Its software products automate tag auditing, privacy risk detection and analytics configuration assessment, while its service lines deepen account penetration through implementation, optimisation and ongoing operational support. The business also benefits from partner-led revenue tied to Google Marketing Platform and Google Cloud-related procurement, configuration and support.
How InfoTrust Works & Monetises
Business model analysis and core revenue streams
InfoTrust monetises through a blended model of software subscription, managed service fees, project-based implementation fees and partner-related platform support revenue. Tag Inspector and GA Scorecard are software-led offerings suited to recurring licensing, with enterprise-grade capabilities such as API access, continuous monitoring and multi-site governance supporting subscription pricing. The broader portfolio is sold through consulting retainers, scoped implementation projects and ongoing support engagements for analytics optimisation, consent governance, GMP enablement and programmatic performance. Google Marketing Platform certified sales and support also create reseller and service-fee income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
InfoTrust: Frequently Asked Questions
What is InfoTrust?
InfoTrust is a private B2B consultancy and software company focused on digital analytics, privacy-centric data governance and media enablement.
Who uses InfoTrust?
Enterprise brands, agencies, marketing teams, analytics engineers, privacy officers, IT teams and programmatic media teams use InfoTrust.
How does InfoTrust make money?
InfoTrust makes money through consulting and managed service fees, technical implementation work, recurring SaaS subscriptions and platform support services.
Company Facts
- Founded
- 2010
- Headquarters
- United States
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- infotrust.com