Making Science
Digital marketing consultancy with proprietary adtech and analytics platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Making Science Group, S.A.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- López de Hoyos 135, 3ª, 28002 Madrid
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Ticker
- MAKS
- Official website
- makingscience.com
What Making Science does
Making Science operates a hybrid services-and-software model. It acquires and serves enterprise clients through consulting, implementation and managed media services, then deepens those relationships with proprietary platforms for campaign automation, analytics and content generation. Value is created by combining people-led delivery, partner platform expertise and owned technology into integrated marketing, data and cloud engagements.
Category differentiation
Making Science is not a consumer app or a pure standalone AI model provider. It is a B2B digital marketing, consultancy and marketing technology group combining managed services with owned software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Making Science is a Spain-headquartered digital marketing, data and technology group that sells managed services and proprietary software to enterprise advertisers, marketing teams and digital organisations. Its offer spans media strategy, adtech implementation, Google Marketing Platform services, privacy and data consulting, cloud and software services, plus owned platforms such as ad-machina, Gauss AI and Trust Generative AI. The company makes money primarily through service fees, consulting engagements and platform-related support, with additional software-style revenue from its proprietary tools and partner-led revenues linked to Google Marketing Platform contracting and enablement. Its customer base is business-facing rather than consumer-facing, and its expansion has been supported by acquisitions in Spain, France, the UK, Italy, the Nordics and the United States.
Company news briefing
Briefing updated:
Making Science has entered its "Third Phase of Growth", prioritising organic expansion in the United States market following its consolidation as a Google Reseller. The company’s AI venture studio, AWAKE, recently launched ForgeOS, an open-source operating system designed to govern autonomous AI agents and ensure enterprise compliance with the EU AI Act. These developments, alongside the firm’s technical assessment of Google Marketing Live 2026 updates, highlight a focus on industrialising AI-first solutions and scaling its international consultancy operations.
Business model & monetisation
Making Science monetises through a mix of recurring retainers, project-based consulting fees, implementation and support packages, training and enablement services, and SaaS-style revenue from proprietary platforms such as ad-machina, Gauss AI and Trust Generative AI. It also captures partner-led commercial value from acting as a certified Google Marketing Platform sales and implementation partner, and benefits commercially from media and platform spend under management.
- Managed marketing, adtech and consulting services
- Service Fee
- Implementation, support and project delivery
- Service Fee
- Proprietary marketing technology platforms
- Software Subscription
- Training and enablement
- Service Fee
- Partner-led GMP contracting and related support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Service
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Making Science
What is Making Science?
Making Science is a Spain-based public digital marketing and technology group offering consulting, adtech implementation, media services, analytics and proprietary marketing software.
Who uses Making Science?
Its customers are mainly enterprise advertisers, in-house marketing teams, data and IT teams, procurement functions and agencies needing marketing, analytics, privacy and cloud support.
How does Making Science make money?
It earns revenue from retainers, consulting projects, implementation and support work, training, and SaaS-style monetisation of its proprietary marketing technology platforms.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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