Making Science
Making Science is a digital marketing consultancy with proprietary adtech and analytics platforms.
Analyst Perspective
Making Science is a Spain-headquartered digital marketing, data and technology group that sells managed services and proprietary software to enterprise advertisers, marketing teams and digital organisations. Its offer spans media strategy, adtech implementation, Google Marketing Platform services, privacy and data consulting, cloud and software services, plus owned platforms such as ad-machina, Gauss AI and Trust Generative AI. The company makes money primarily through service fees, consulting engagements and platform-related support, with additional software-style revenue from its proprietary tools and partner-led revenues linked to Google Marketing Platform contracting and enablement. Its customer base is business-facing rather than consumer-facing, and its expansion has been supported by acquisitions in Spain, France, the UK, Italy, the Nordics and the United States.
Analyst Signal Briefing
Updated: 2 Jul 2026Making Science has entered its "Third Phase of Growth", prioritising organic expansion in the United States market following its consolidation as a Google Reseller. The company’s AI venture studio, AWAKE, recently launched ForgeOS, an open-source operating system designed to govern autonomous AI agents and ensure enterprise compliance with the EU AI Act. These developments, alongside the firm’s technical assessment of Google Marketing Live 2026 updates, highlight a focus on industrialising AI-first solutions and scaling its international consultancy operations.
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Key insights about Making Science
Category Differentiation
Making Science is not a consumer app or a pure standalone AI model provider. It is a B2B digital marketing, consultancy and marketing technology group combining managed services with owned software.
Making Science: About
Making Science operates a hybrid services-and-software model. It acquires and serves enterprise clients through consulting, implementation and managed media services, then deepens those relationships with proprietary platforms for campaign automation, analytics and content generation. Value is created by combining people-led delivery, partner platform expertise and owned technology into integrated marketing, data and cloud engagements.
How Making Science Works & Monetises
Business model analysis and core revenue streams
Making Science monetises through a mix of recurring retainers, project-based consulting fees, implementation and support packages, training and enablement services, and SaaS-style revenue from proprietary platforms such as ad-machina, Gauss AI and Trust Generative AI. It also captures partner-led commercial value from acting as a certified Google Marketing Platform sales and implementation partner, and benefits commercially from media and platform spend under management.
Revenue Channels
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Making Science: Key Competitors & Alternatives
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Enterprise consultancy with managed services and selected proprietary platforms.
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Enterprise consulting and managed services network for digital transformation.
Recent Signals (Making Science)
Google Just Changed Everything (Again): Our Takeaways from Google Marketing Live 2026
This article discusses the latest updates and changes announced during Google Marketing Live 2026, highlighting key takeaways for marketers.
Read original sourceGoogle Just Changed Everything (Again): Our Takeaways from Google Marketing Live 2026
This article discusses the significant updates and changes announced during Google Marketing Live 2026, highlighting their implications for digital marketing strategies.
Read original sourceAwake Venture Studio Launches ForgeOS for AI Agents
Making Science’s innovation hub, Awake Venture Studio, has launched ForgeOS, an open-source, multiplatform operating system designed to govern autonomous AI agents across major model providers (Google, Anthropic, OpenAI). Modeled with a UNIX-like kernel architecture and described as an "agentic harness," ForgeOS enforces spending limits, permissions, human-in-the-loop approvals, audit trails, and crash recovery for agents without requiring changes to existing agent code. The project is already used internally at Making Science—one deployment audited cloud infrastructure across hundreds of projects—and ships with a Mission Control dashboard for real-time fleet visibility. Released as open source to support transparency, ForgeOS is positioned to help enterprises meet oversight and auditability requirements such as those in the EU AI Act.
Read original sourceMaking Science: Frequently Asked Questions
What is Making Science?
Making Science is a Spain-based public digital marketing and technology group offering consulting, adtech implementation, media services, analytics and proprietary marketing software.
Who uses Making Science?
Its customers are mainly enterprise advertisers, in-house marketing teams, data and IT teams, procurement functions and agencies needing marketing, analytics, privacy and cloud support.
How does Making Science make money?
It earns revenue from retainers, consulting projects, implementation and support work, training, and SaaS-style monetisation of its proprietary marketing technology platforms.
Company Facts
- Founded
- 2001
- Headquarters
- López de Hoyos 135, 3ª, 28002 Madrid
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Link
- makingscience.com