Making Science
Making Science is a digital marketing consultancy with proprietary adtech and analytics platforms.
Making Science operates in the Agency & Consultancy segment.
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Distinction
Making Science is not a consumer app or a pure standalone AI model provider. It is a B2B digital marketing, consultancy and marketing technology group combining managed services with owned software.
- Founded
- 2001
- Headquarters
- López de Hoyos 135, 3ª, 28002 Madrid
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Making Science
Making Science: About
Making Science operates a hybrid services-and-software model. It acquires and serves enterprise clients through consulting, implementation and managed media services, then deepens those relationships with proprietary platforms for campaign automation, analytics and content generation. Value is created by combining people-led delivery, partner platform expertise and owned technology into integrated marketing, data and cloud engagements.
Products & Services in Categories
Verified structural categorizations from the graph
Service
Technology
Making Science: Market Position
Making Science is a Spain-headquartered digital marketing, data and technology group that sells managed services and proprietary software to enterprise advertisers, marketing teams and digital organisations. Its offer spans media strategy, adtech implementation, Google Marketing Platform services, privacy and data consulting, cloud and software services, plus owned platforms such as ad-machina, Gauss AI and Trust Generative AI.
The company makes money primarily through service fees, consulting engagements and platform-related support, with additional software-style revenue from its proprietary tools and partner-led revenues linked to Google Marketing Platform contracting and enablement. Its customer base is business-facing rather than consumer-facing, and its expansion has been supported by acquisitions in Spain, France, the UK, Italy, the Nordics and the United States.
Making Science: Frequently Asked Questions
What is Making Science?
Making Science is a Spain-based public digital marketing and technology group offering consulting, adtech implementation, media services, analytics and proprietary marketing software.
Who uses Making Science?
Its customers are mainly enterprise advertisers, in-house marketing teams, data and IT teams, procurement functions and agencies needing marketing, analytics, privacy and cloud support.
How does Making Science make money?
It earns revenue from retainers, consulting projects, implementation and support work, training, and SaaS-style monetisation of its proprietary marketing technology platforms.
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