mellowmessage

Digital Bash B2B by Adobe: Green Marketing Trends

A Digital Bash – B2B powered by Adobe event focused on B2B content marketing, green marketing, and visibility enhancements through seven actionable SEO tips. Held on May 16, 2023, from 9:00, the online conference showcased exclusives from agency and brand insiders, including Mailingwork, mellowmessage, and Sartorius, along with Adobe. Attendees could access a free ticket with speaker slides, live Q&A, and an on-demand recording. The agenda covers email marketing along the customer journey, practical B2B content marketing, lead management, CRM synergy, and a focus on green marketing. Notable speakers included Daniel Reinhardt (Mailingwork), Heiko Paulick (mellowmessage), Thomas Balduff (Adobe), Janice Rohrmann (Sartorius), Jens Stolze (creative360), and Janine Minnich (wambo marketing).

Digital Bash – B2B Kickoff

OnlineMarketing.de hosts Digital Bash – B2B, a free, live online event on February 24 starting at 9:30 AM. Attendees can join from anywhere via laptop, tablet, or smartphone, and recordings will be available afterward. The program features top B2B marketing experts delivering concise, interactive talks on core topics such as B2B Content Marketing, navigating long decision cycles and small budgets, and leveraging customer data platforms to improve sales and marketing alignment. Speakers include Natascha Ehlers kicking off the event, Heiko Paulick (mellowmessage) on B2B content marketing, Patrick Füngerlings (eMinded) on B2B marketing challenges, Markus Erwin (Adobe) on CDP-driven strategy, Jonas Thiemann (AppLike Group) on the app economy, and Zoran Katic (Pluspulso) on LinkedIn as an acquisition platform. The event is limited to 2,500 participants and offers free live access and free recording access, with insights spanning content, demand generation, and modern B2B digital strategy.

Whitepaper: Strategic B2B Content Marketing

A whitepaper published on OnlineMarketing.de, produced in collaboration with mellowmessage, examines how strategic content marketing operates in B2B communications. It explains the goal of content marketing to engage multiple target groups along the customer journey through systematic content creation, distribution, and promotion to inform potential buyers and build brand loyalty over time. The document promises insights into the fundamentals and key success factors of content marketing and offers practical tips for future content planning and creation. Readers can download the whitepaper for free, and the piece is presented as sponsored content created in partnership with mellowmessage.