Hoop
Hoop is a aI retention software for Shopify subscription brands.
Analyst Perspective
Hoop, Inc. is a private US software company that sells a proprietary SaaS platform for subscription retention. Its product intercepts cancellation requests inside customer support workflows, runs conversational save flows, applies accepted offers back into subscription billing systems, and logs structured outcome data for analysis. The platform is built for Shopify subscription brands and integrates with operational tools including Zendesk, Gorgias, Recharge, and Skio. The company makes money from software fees that scale with cancellation volume processed through the platform. Its direct buyers are customer experience, retention, and support teams at subscription commerce brands. Hoop’s value proposition is operational rather than general-purpose AI: it is a narrow workflow product designed to reduce churn at the point of cancellation and convert support interactions into retained subscription revenue.
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Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Hoop
Category Differentiation
This company is not the dissolved UK entity HOOPAPP LIMITED. It is a US B2B retention software vendor for subscription commerce brands, not a general consumer app or generic AI chatbot provider.
Hoop: About
Hoop operates a B2B SaaS model centred on a single high-value workflow: preventing subscriber churn during cancellation interactions. It embeds into existing helpdesk and subscription billing systems, automates retention conversations, and writes accepted outcomes back into the merchant’s operational stack. The company creates value by improving retained revenue for subscription brands while fitting into tools those teams already use, which reduces deployment friction and shortens time to value.
How Hoop Works & Monetises
Business model analysis and core revenue streams
Hoop monetises through a SaaS subscription model with usage-based pricing tied to cancellation volume processed on the platform. This aligns fees with the workflow’s economic value because higher cancellation volume creates more retention opportunities. The commercial model also includes implementation and integration support around helpdesk and billing system connectivity.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Hoop: Frequently Asked Questions
What is Hoop?
Hoop is a B2B SaaS platform that helps Shopify subscription brands retain customers by intercepting cancellation requests and running conversational save flows inside support tools.
Who uses Hoop?
Customer experience, retention, and support teams at Shopify-based subscription brands use Hoop, particularly teams operating through platforms such as Zendesk, Gorgias, Recharge, and Skio.
How does Hoop make money?
Hoop charges for its software on a subscription and usage basis, with pricing tied to the volume of cancellation requests processed through the platform.
Company Facts
- Founded
- 2022
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Company Size
- <10
- Official Link
- hoop.app