Cleeng
Cleeng is a subscription management and retention software for digital media businesses.
Cleeng operates in the MarTech Vendor segment.
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Distinction
Cleeng is not a consumer streaming service or publisher; it is B2B subscription infrastructure for companies selling digital subscriptions. It is also not a general-purpose payment processor alone, because its core proposition combines subscriber management, retention analytics and support tooling.
- Founded
- 2011
- Headquarters
- Reimersbeek 14 (1082 AG) Amsterdam, The Netherlands
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Cleeng
Cleeng: About
Cleeng operates a B2B subscription infrastructure model. It sells software and managed payment services to businesses that run recurring digital subscriptions, especially media and streaming operators. The platform creates value by centralising subscriber data, billing, entitlement, analytics and support workflows, which helps customers launch, manage and retain paying subscribers across channels. It also extends value through merchant-of-record services that absorb payment, tax and compliance complexity for cross-border subscription sales.
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Cleeng: Market Position
Cleeng is a Dutch B2B software company that provides subscription infrastructure for digital businesses, particularly publishers, streaming platforms, sports broadcasters and other direct-to-consumer subscription operators. Its platform covers subscriber management, recurring billing, entitlement, merchant-of-record services, retention analytics and customer care, primarily across web, mobile and connected TV environments.
The company makes money through a combination of SaaS-style platform fees and transaction-based monetisation. Its Core, ChurnIQ, Hi5 and broader SRM Suite support subscription lifecycle management and churn reduction, while its Merchant of Record product adds payment processing, tax remittance, compliance and fraud handling. Cleeng’s value proposition is reducing integration complexity by replacing multiple point vendors with a vertically focused subscription stack.
Cleeng: Frequently Asked Questions
What is Cleeng?
Cleeng is a B2B software platform for managing digital subscriptions, retention, payments and subscriber support.
Who uses Cleeng?
Publishers, streaming services, sports broadcasters and other subscription-based digital businesses use Cleeng.
How does Cleeng make money?
It earns revenue from SaaS platform fees, usage-based pricing and transaction fees tied to its merchant-of-record services.

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