Cleeng
Subscription management and retention software for digital media businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cleeng B.V.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Reimersbeek 14 (1082 AG) Amsterdam, The Netherlands
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- cleeng.com
What Cleeng does
Cleeng operates a B2B subscription infrastructure model. It sells software and managed payment services to businesses that run recurring digital subscriptions, especially media and streaming operators. The platform creates value by centralising subscriber data, billing, entitlement, analytics and support workflows, which helps customers launch, manage and retain paying subscribers across channels. It also extends value through merchant-of-record services that absorb payment, tax and compliance complexity for cross-border subscription sales.
Category differentiation
Cleeng is not a consumer streaming service or publisher; it is B2B subscription infrastructure for companies selling digital subscriptions. It is also not a general-purpose payment processor alone, because its core proposition combines subscriber management, retention analytics and support tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cleeng is a Dutch B2B software company that provides subscription infrastructure for digital businesses, particularly publishers, streaming platforms, sports broadcasters and other direct-to-consumer subscription operators. Its platform covers subscriber management, recurring billing, entitlement, merchant-of-record services, retention analytics and customer care, primarily across web, mobile and connected TV environments. The company makes money through a combination of SaaS-style platform fees and transaction-based monetisation. Its Core, ChurnIQ, Hi5 and broader SRM Suite support subscription lifecycle management and churn reduction, while its Merchant of Record product adds payment processing, tax remittance, compliance and fraud handling. Cleeng’s value proposition is reducing integration complexity by replacing multiple point vendors with a vertically focused subscription stack.
Business model & monetisation
Cleeng combines SaaS subscription pricing with usage-based and transaction-based fees. Core platform access scales with subscriber volume, with modular product selection and a free entry tier for smaller customers. Merchant of Record is monetised through payment-related take rates and per-transaction charges covering processing, tax, compliance and fraud management. This produces a blended revenue model of software subscription income plus payments-related transactional revenue.
- Subscription platform access
- Software Subscription
- Merchant-of-record payment fees
- Percentage Take-Rate
- Usage-based subscriber scaling fees
- Pay-per-Use
- Add-on modules and bundled suite adoption
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meet Cleeng's AI Agent Team: How Launch, Run, and Grow Work Together
Recorded impact score: 3.5/5
Cleeng introduces its AI Agent Team, comprising Launch, Run, and Grow agents, to streamline subscription management. The blog post details how these agents work together to automate and optimize subscriber lifecycle processes.
Cleeng Blog: New Articles on AI, Payments, and Product Updates
Recorded impact score: 5/5
The blog page now features several new articles including 'How to Localize Pricing for Global Streaming in 2026', 'Why MCP Servers Will Transform Subscriber Management', 'H1 2026 Product Update: AI Agents, Global Payments & Smarter Retention', and 'What Cleeng Is Bringing to NAB 2026'. These indicate ongoing product development and thought leadership in AI and payments.
Cleeng Launches Solutions for YouTube Creators and Enterprise Customers
Recorded impact score: 4/5
The website navigation now includes 'Creators' under By industry and 'Enterprise' under By scale, indicating new product offerings aimed at YouTube creators and large enterprise clients.
Explore company relationships
Questions about Cleeng
What is Cleeng?
Cleeng is a B2B software platform for managing digital subscriptions, retention, payments and subscriber support.
Who uses Cleeng?
Publishers, streaming services, sports broadcasters and other subscription-based digital businesses use Cleeng.
How does Cleeng make money?
It earns revenue from SaaS platform fees, usage-based pricing and transaction fees tied to its merchant-of-record services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
Continue your research on Cleeng
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.