Hive Marketing Cloud
CDP and marketing automation for mid-market teams.
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Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- hivemarketingcloud.com
What Hive Marketing Cloud does
Hive Marketing Cloud operates a hybrid software-and-services model. It sells a proprietary cloud platform that centralises customer data and enables marketing orchestration, then layers on managed execution and advisory services for customers that need outsourced delivery or strategic support. Value is created by helping organisations unify fragmented customer data, run more personalised campaigns, and measure outcomes across multiple channels from one system.
Category differentiation
Hive Marketing Cloud is a B2B customer data and marketing automation provider, not a general-purpose cloud infrastructure company. It is also not a standalone advertising media buyer or ad network; its core business is marketing software plus managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hive Marketing Cloud is a UK-based MarTech provider offering a customer data platform and multi-channel marketing automation software for business marketing teams. Its core platform unifies customer data into a single profile, supports audience segmentation, automates customer journeys, and enables campaign execution across channels including email, SMS, social, and direct mail. The company primarily serves mid-market to enterprise organisations and also connects with external CRM and data systems. The company generates revenue through recurring SaaS subscriptions for its platform and additional service income from managed campaign execution and consulting. Its operating model combines software licensing with expert-led delivery, allowing customers either to self-serve on the platform or outsource campaign operations to Hive specialists. Since November 2025, Hive Marketing Cloud has operated as part of Spotler Group.
Business model & monetisation
Hive Marketing Cloud monetises through recurring SaaS subscriptions for its customer data and marketing automation platform, with pricing structured around enterprise-style contracts and platform usage factors such as customer records, enabled capabilities, and communications volume. It supplements software revenue with managed service fees for campaign execution and optimisation, plus consulting fees for data discovery, insight generation, and roadmap development.
- CDP and marketing automation platform subscriptions
- Software subscription
- Managed campaign execution and optimisation
- Service fee
- Data discovery and roadmap consulting
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Hive Marketing Cloud
What is Hive Marketing Cloud?
Hive Marketing Cloud is a UK-based MarTech provider offering a customer data platform, marketing automation software, managed campaign delivery, and data strategy services.
Who uses Hive Marketing Cloud?
It is used by marketing teams, CRM managers, digital marketers, marketing leaders, and data teams at mid-sized and enterprise organisations.
How does Hive Marketing Cloud make money?
It makes money from recurring SaaS subscriptions for its platform and service fees for managed campaign execution, optimisation, and consulting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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