HIGH VIEW
HIGH VIEW is a dACH media owner operating TV, FAST and streaming channels.
Analyst Perspective
High View GmbH is a private media company headquartered in Germany that develops, operates, distributes and monetises a portfolio of television and digital media brands across the DACH region. Its portfolio spans free-to-air linear music channels, pay-TV entertainment channels, niche factual brands, FAST channels and streaming/VOD properties. The company reaches consumers through cable, satellite, IPTV, OTT and platform distribution, while monetising audience attention through advertising and selected channels through subscriptions and carriage arrangements.
Analyst Signal Briefing
Updated: 5 Aug 2026High View has appointed Goldvertise Media to manage advertising sales for its channels, including Deluxe Music, from January 2027, integrating programmatic technology via FreeWheel and Index Exchange. This follows the re-integration of AXN Black and AXN White into Sky’s DACH portfolio and the launch of the "ARD Plus Zoo" FAST channel on Samsung TV Plus. These distribution and commercial expansions are supported by significant growth for the group’s sales partner, Goldvertise, which recently recorded a 31.2% year-on-year increase in gross advertising revenues.
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Key insights about HIGH VIEW
Category Differentiation
High View is a DACH television and digital media owner, not a standalone adtech vendor or a single TV channel brand. It operates media properties and inventory rather than providing general-purpose broadcasting software.
HIGH VIEW: About
High View runs a multi-brand television and digital video portfolio. It creates value by packaging themed content brands for distinct audience segments, securing distribution across broadcast and streaming platforms, and monetising that reach through ad sales, subscription revenue and platform carriage agreements. The acquisition of Goldvertise extends this model by internalising more of the commercial sales layer for TV and CTV inventory.
How HIGH VIEW Works & Monetises
Business model analysis and core revenue streams
High View uses a hybrid monetisation model. Ad-supported free-to-air, FAST and streaming channels generate revenue from video advertising inventory sold against audience reach. Pay-TV and premium channel brands generate subscription and carriage revenue from distributors and platform partners. Additional commercial value comes from channel licensing and distribution agreements, while Goldvertise adds managed media sales and inventory monetisation capabilities for linear TV and CTV.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
HIGH VIEW: Key Subsidiaries & Acquisitions
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German video ad sales house for TV, CTV and online video.
Recent Signals (HIGH VIEW)
Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
Read original sourceVW plans 100,000 job cuts but tops TV ad charts
Volkswagen is reportedly planning to cut up to 100,000 jobs (out of about 657,000 employees) and may close four German plants, according to Manager Magazin. Despite the restructuring headlines, VW remained highly active on German linear TV last week: the Volkswagen brand ran 991 spots (315 XRP), ranking 22nd with roughly €3.7 million in gross spend. The VW group’s subsidiary Seat promoted the Cupra brand even more heavily — 1,952 spots (570 XRP), a record week for Cupra this year, reaching 6th place with about €4.9 million in gross spend. The TV ranking and reach data come from All Eyes On Screens (XRP = Exact Rating Points). The weekly top advertiser was P&G’s Lenor, with 1,465 spots and 822 XRP.
Read original sourceSky adds AXN Black and AXN White in DACH
Sky will integrate the fiction channels AXN Black and AXN White into its Sky and WOW offerings in Germany, Austria and Switzerland from 1 July 2026. The addition brings more than 50 international series and over 1,000 on‑demand titles to Sky’s catalogue, including US productions such as Chicago P.D. and Yellowstone. AXN Black is positioned toward US series, action and crime, while AXN White focuses on dramas, literary adaptations and British formats. The channels are operated by High View, which manages a portfolio of more than 30 TV brands. AXN previously appeared on Sky until 2016 and now returns to the platform.
Read original sourceHIGH VIEW: Frequently Asked Questions
What is HIGH VIEW?
HIGH VIEW is a German media company that operates and monetises a portfolio of TV channels, FAST channels and streaming media brands in the DACH region.
Who uses HIGH VIEW?
Consumers watch its music, entertainment, factual and lifestyle channels, while advertisers, media agencies and distribution platforms buy access to its inventory or carry its channels.
How does HIGH VIEW make money?
It earns revenue from advertising sales on free and FAST channels, subscription and carriage fees from pay-TV and OTT distribution, and media sales services through Goldvertise.
Company Facts
- Headquarters
- Germany
- Core Segment
- Publisher & Media Owner
- Official Link
- highview.com