HFS Research

The company operates an information and advisory services model. It creates structured research outputs (long-form reports, vendor rankings, Blueprints, short-form briefings) and monetises access to them via paywalled downloads and enterprise research programmes. It supplements this with analyst advisory arrangements and consulting engagements where clients pay for customised guidance grounded in the firm’s research. Additional value is created through events, conferences and awards that convene industry participants, with monetisation via attendance fees, sponsorship and vendor engagement. The firm’s value proposition is independent analysis of IT, technology and business operations markets for buyers and providers of services.

HFS Research is a UK-based research and advisory firm focused on IT, technology and business operations, positioned similarly to analyst houses such as Gartner, Forrester and IDC. It produces syndicated research reports, vendor evaluations and topical briefings, and runs events and awards programmes related to enterprise services and operations.

The company generates revenue from selling individual research reports, enterprise research and advisory programmes, bespoke consulting projects, and events and awards (tickets and sponsorships). Its paying customers are primarily enterprises, service providers and vendors, sourcing and operations leaders, and investors seeking structured analysis of technology and business services markets.