HFS Research

HFS Research operates an analyst-firm model that combines content production, proprietary benchmarking, and expert advisory. It creates value by publishing syndicated research, packaging proprietary rankings and market intelligence into subscription products, and converting that intellectual property into higher-value advisory, membership, sponsorship, and event offerings for enterprise and vendor clients.

HFS Research is a B2B research, advisory, and publishing firm focused on enterprise technology, AI, and business operations. It produces analyst reports, benchmarking frameworks, dashboards, newsletters, videocasts, executive communities, and events, while also selling direct analyst access and bespoke advisory programmes to enterprise clients and technology vendors.

The company makes money through a hybrid model of subscription research, paid advisory engagements, memberships, event revenues, and vendor-sponsored programmes. Its customers are primarily enterprise technology leaders, transformation executives, procurement teams, and vendor strategy or marketing teams seeking market intelligence, benchmarking, and strategic guidance.