Haxelo

The company operates a two‑sided in‑game advertising marketplace connecting game publishers with advertisers. On the supply side, publishers integrate a Unity Package SDK into their games to expose in‑game placements and track impressions. On the demand side, advertisers and agencies use a web platform to create campaigns, upload creatives, set budgets, and buy impressions in participating games.

Value is created for publishers by enabling new, embedded in‑game ad inventory that does not rely on overlays, and by handling ad serving, measurement, and billing. Value is created for advertisers by providing access to in‑game audiences and tools to manage and report on campaigns. The company captures value by retaining a share of net ad revenue generated through the platform before passing the remainder to publishers under revenue‑share terms.

Haxelo is a Georgia‑based in‑game advertising technology company founded in 2019. It provides an advertising platform and Unity‑based SDK that enable game publishers to embed display and video ads directly into game environments, and allow advertisers to buy those in‑game impressions via a web dashboard.

The company generates revenue by charging advertisers on a cost‑per‑thousand‑impressions (CPM) basis and retaining a share of net advertising income, while paying out a contractual revenue share (typically 50%) to game publishers. Its direct customers are game publishers seeking monetisation of their titles and advertisers or media buyers seeking in‑game inventory.