COMPANY

HASE & IGEL

HASE & IGEL is a german analytics software firm for market intelligence and media decisioning.

Analyst Perspective

HASE & IGEL is a German B2B software company that develops analytics and decision-support products for marketing, sales and planning teams. Its core platform, NEUTRUM, aggregates internal and external data to support market analysis, competitor benchmarking, media strategy, forecasting and marketing mix modelling. The company also exposes parts of its stack as API-based microservices for clients that want to build custom analytics systems or white-label solutions. The company makes money primarily from software subscriptions and enterprise platform deployments. Its customers are businesses rather than consumers, especially enterprise marketing teams, sales organisations, media planners, agencies, developers and data teams that need explainable analytics without building full in-house data science infrastructure.

Analyst Signal Briefing

Updated: 2 Jul 2026

HASE & IGEL has introduced the NEUTRUM.AI-powered "index-Branchenmonitor", a tool developed with partner index to provide high-precision sector-specific economic and labour market forecasts. Featured in Tagesschau and WirtschaftsWoche, the initiative utilises big data to improve upon traditional predictive analytics. Additionally, the firm was recognised as the "Most Innovative Company" at the International Business Awards for its self-funded AI analytics cloud. These advancements underscore the company’s technological trajectory and strategic support from shareholders Advyce & Company and marcapo.

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Category Differentiation

HASE & IGEL is a B2B analytics software company, not a media agency, publisher or consumer app. It should also not be confused with a foundational AI model provider; its AI is applied within analytics and decision-support software.

HASE & IGEL: About

The business model combines productised B2B SaaS with more configurable enterprise infrastructure. HASE & IGEL creates value by centralising fragmented company and market data, applying analytic models to generate forecasts and recommendations, and packaging those capabilities in both an end-user platform and reusable cloud microservices. This lets the firm serve both business users seeking decision support and technical teams building bespoke analytics applications.

How HASE & IGEL Works & Monetises

Business model analysis and core revenue streams

Revenue appears to come chiefly from recurring software subscriptions for the NEUTRUM platform, likely sold as modular enterprise licences. Additional monetisation comes from API and platform access to analytic microservices, white-label deployments, and bespoke enterprise implementations with configuration and integration scope affecting contract value. The commercial model is therefore primarily SaaS subscription, with secondary enterprise platform and usage-linked/API style revenue components.

Revenue Channels

NEUTRUM platform subscriptionsSoftware Subscription

API and microservice accessPay-per-Use

White-label and bespoke enterprise deploymentsService Fee

Products & Services in Categories

Verified structural categorizations from the graph

Technology

Cloud Data Warehouse / Data Lake Customer Data & Clean Room Platform (CDP/DCR)Contextual Intelligence & Targeting Measurement & Analytics Platform

Media Channel

Search Display, Web & Mobile Social & Digital Platforms

Recent Signals (HASE & IGEL)

HASE & IGELJun 13, 2026

Tagesschau Update Wirtschaft: TV-Interview mit HASE & IGEL-Gründer Jan Schoenmakers zum neuen index-Branchenmonitor

Der auf Basis unserer NEUTRUM.AI viel präziser Konjunktur & Arbeitsmarkt vorhersagt.

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HASE & IGELMay 26, 2026

Tagesschau-Bericht über neuen Konjunktur-Monitor

Unser Geschäftsführer Jan Schoenmakers stand im Interview Rede und Antwort zum NEUTRUM-basierten index-Branchenmonitor, der mit einem neuen Big Data & KI-Ansatz wesentlich schneller, präziser und differenzierter als bisherige Methoden die Konjunktur- und Arbeitsmarktentwicklung in Deutschland vorhersagt.

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HASE & IGELMay 18, 2026

Wie KI das Online-Business bedroht – doch den Einzelhandel vor Ort stärkt

Die KI-Revolution eröffnet Ladengeschäften neue Chancen, während sie Online-Marketing und e-Commerce fundamental gefährdet. Ausgerechnet die höchste Stufe der Digitalisierung bringt…

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HASE & IGEL: Frequently Asked Questions

What is HASE & IGEL?

HASE & IGEL is a German B2B software company offering analytics and decision-support products, including the NEUTRUM platform and API-based microservices.

Who uses HASE & IGEL?

Its users are mainly enterprise marketing teams, sales teams, media planners, agencies, developers and data teams that need market intelligence and custom analytics workflows.

How does HASE & IGEL make money?

It makes money primarily through recurring SaaS subscriptions, plus enterprise API access, white-label deployments and bespoke implementation work.

Company Facts

Founded: 2018
Headquarters: Marie-Curie-Str. 1, 26129 Oldenburg
Core Segment: AdTech Vendor
Company Size: 10–49
Official Link: haseundigel.com