Automated Marketing Data Connectors · AdTech Vendor · B2B SaaS Provider
HASE & IGEL
German analytics software firm for market intelligence and media decisioning.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Hase & Igel GmbH
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Marie-Curie-Str. 1, 26129 Oldenburg
- Company size
- 10–49
- Market cluster / sector
- Automated Marketing Data Connectors
- Market role
- AdTech Vendor · B2B SaaS Provider
- Official website
- haseundigel.eu
What HASE & IGEL does
The business model combines productised B2B SaaS with more configurable enterprise infrastructure. HASE & IGEL creates value by centralising fragmented company and market data, applying analytic models to generate forecasts and recommendations, and packaging those capabilities in both an end-user platform and reusable cloud microservices. This lets the firm serve both business users seeking decision support and technical teams building bespoke analytics applications.
Category differentiation
HASE & IGEL is a B2B analytics software company, not a media agency, publisher or consumer app. It should also not be confused with a foundational AI model provider; its AI is applied within analytics and decision-support software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
HASE & IGEL is a German B2B software company that develops analytics and decision-support products for marketing, sales and planning teams. Its core platform, NEUTRUM, aggregates internal and external data to support market analysis, competitor benchmarking, media strategy, forecasting and marketing mix modelling. The company also exposes parts of its stack as API-based microservices for clients that want to build custom analytics systems or white-label solutions. The company makes money primarily from software subscriptions and enterprise platform deployments. Its customers are businesses rather than consumers, especially enterprise marketing teams, sales organisations, media planners, agencies, developers and data teams that need explainable analytics without building full in-house data science infrastructure.
Company news briefing
Briefing updated:
HASE & IGEL has introduced the NEUTRUM.AI-powered "index-Branchenmonitor", a tool developed with partner index to provide high-precision sector-specific economic and labour market forecasts. Featured in Tagesschau and WirtschaftsWoche, the initiative utilises big data to improve upon traditional predictive analytics. Additionally, the firm was recognised as the "Most Innovative Company" at the International Business Awards for its self-funded AI analytics cloud. These advancements underscore the company’s technological trajectory and strategic support from shareholders Advyce & Company and marcapo.
Business model & monetisation
Revenue comes chiefly from recurring software subscriptions for the NEUTRUM platform, likely sold as modular enterprise licences. Additional monetisation comes from API and platform access to analytic microservices, white-label deployments, and bespoke enterprise implementations with configuration and integration scope affecting contract value. The commercial model is therefore primarily SaaS subscription, with secondary enterprise platform and usage-linked/API style revenue components.
- NEUTRUM platform subscriptions
- Software Subscription
- API and microservice access
- Pay-per-Use
- White-label and bespoke enterprise deployments
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
HASE & IGEL: Neue Presseberichte zu KI-Prognosen und Marktanalysen
Recorded impact score: 3/5
Die Presseberichte-Seite wurde um mehrere neue Einträge ergänzt, darunter ein WirtschaftsWoche-Bericht über Nachfrageprognosen zum Jahresendgeschäft 2026, ein MAD//Amplified-Artikel, der das NEUTRUM System hervorhebt, und ein Local Branding Heroes Podcast zum Comeback des stationären Handels.
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Questions about HASE & IGEL
What is HASE & IGEL?
HASE & IGEL is a German B2B software company offering analytics and decision-support products, including the NEUTRUM platform and API-based microservices.
Who uses HASE & IGEL?
Its users are mainly enterprise marketing teams, sales teams, media planners, agencies, developers and data teams that need market intelligence and custom analytics workflows.
How does HASE & IGEL make money?
It makes money primarily through recurring SaaS subscriptions, plus enterprise API access, white-label deployments and bespoke implementation work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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