Growth Channel
Omnichannel DSP and AI marketing intelligence platform for business marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Growth Channel Inc.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- growthchannel.io
What Growth Channel does
Growth Channel combines B2B SaaS with programmatic media transaction revenue. Customers subscribe to marketing intelligence and campaign-management functionality, then use the proprietary platform to plan campaigns, build or select audiences, buy inventory across connected advertising exchanges, and measure results. The company captures recurring subscription fees, transaction-based fees on media spend and revenue from premium data, services and white-label capabilities.
Category differentiation
Growth Channel is a B2B marketing intelligence and programmatic media-buying software company, not a consumer social-media channel or content publisher. It is distinct from full-service media agencies because customers can directly operate its self-service DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Growth Channel Inc. is a United States-based advertising technology and marketing intelligence company. It sells Growth Channel AI, a subscription platform for marketing planning, segmentation, competitor analysis, website audits and KPI tracking, and Growth Channel Activate, a self-service demand-side platform for buying and optimising omnichannel digital advertising. The platform supports campaigns across web display, mobile, video, social, connected television, digital out-of-home and audio. Its customers are start-ups, advertisers, brands, marketing agencies and enterprise marketing or media teams. Growth Channel generates recurring SaaS revenue through subscription tiers and add-ons, while Growth Channel Activate generates transaction fees on separately billed advertising spend. It also sells managed campaign services, custom audiences, marketing-plan add-ons, AI Data Credits and white-label functionality.
Business model & monetisation
The company uses tiered SaaS subscriptions, with published plans including Business at $350 per month annually or $499 month-to-month, Agency at $700 per month and Enterprise from $1,500 per month annually. Media spend is billed separately, with transaction charges of 1.5% to 30% depending on campaign budget and subscription plan. Additional monetisation comes from AI Data Credits, managed campaign services, custom audience services, marketing-plan add-ons and white-label functionality.
- Growth Channel AI and platform subscriptions
- Tiered recurring SaaS plans
- Programmatic advertising transaction fees
- Percentage charge on separately billed media spend
- Managed campaign and custom-audience services
- Service fees
- AI Data Credits, marketing-plan add-ons and white-label functionality
- Usage-based and add-on fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Growth Channel
What is Growth Channel?
Growth Channel is a B2B marketing intelligence platform and self-service demand-side platform for planning and activating omnichannel advertising campaigns.
Who uses Growth Channel?
Start-ups, brands, advertisers, marketing agencies and enterprise marketing or media teams use Growth Channel.
How does Growth Channel make money?
Growth Channel earns SaaS subscription fees, percentage-based fees on advertising transactions, and fees for data credits, services, add-ons and white-label functionality.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
29 publicly documented primary sources and citations linked across the market graph.
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