Grassfish
Enterprise software for digital in-store experiences and retail media networks.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Grassfish AB
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- Sweden
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- grassfish.com
What Grassfish does
Grassfish licenses a proprietary, cloud-based in-store experience management platform to enterprise customers. The platform centralises content, campaigns, media inventory, scheduling and reporting across physical screen networks. Customers obtain operational value from managed digital communications and the ability to sell or allocate owned retail-media and DOOH inventory. Grassfish supplements recurring platform revenue with advisory engagements for retail strategy, connected-store planning and technology programmes.
Category differentiation
Grassfish is an enterprise retail technology subsidiary, not a consumer retail-media network or an advertising sales house. It provides software and consulting that enable retailers and network owners to operate their own in-store digital inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Grassfish AB is a Swedish subsidiary of Vertiseit AB (publ) that supplies enterprise software and advisory services for digital in-store experiences. Its cloud-based IXM Platform combines digital signage, content management, retail media and digital out-of-home operations, campaign scheduling, proof-of-play reporting, in-store audio and API connectivity for physical retail environments. The company sells B2B SaaS contracts and associated consulting to retailers, brands, dealerships and system integrators operating digital screen networks. Customers use the platform to govern in-store communications and manage or monetise owned screen inventory, including through controlled programmatic advertising integrations.
Business model & monetisation
Grassfish earns recurring enterprise SaaS revenue through sales-led, customised IXM Platform contracts. Contract value expands through software modules for digital signage, content management, retail media, DOOH, in-store audio, sales support, experience automation, scheduling, proof-of-play and API integrations. It also earns service fees from bespoke retail and in-store-experience consulting engagements. Advertising inventory revenue belongs to the retailer or network owner; Grassfish provides the technology used to control and monetise that inventory.
- IXM Platform enterprise contracts
- Recurring cloud SaaS licensing with customised commercial proposals
- Platform modules and expanded deployments
- Module upsell and enterprise contract expansion
- Consulting engagements
- Bespoke advisory service fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Grassfish
What is Grassfish?
Grassfish is a Vertiseit subsidiary that provides cloud software and consulting for digital in-store experiences, digital signage, retail media and DOOH operations.
Who uses Grassfish?
Retailers, brands, dealerships and system integrators operating physical-store digital touchpoints and screen networks use Grassfish.
How does Grassfish make money?
Grassfish earns recurring enterprise SaaS revenue from the IXM Platform and service fees from bespoke consulting engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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