GOA Marketing

GOA Marketing is a UK-based adtech company operating under the legal entity GOA ONLINE LIMITED. It provides a B2B Google Ads governance and optimisation platform that audits paid search accounts, flags inefficiencies, prioritises corrective actions, and gives advertisers an independent oversight layer alongside agencies and Google's native tools. The company also provides paid-media consultancy and implementation services, making it a hybrid of software vendor and specialist consultancy. Its customers are enterprise and mid-market advertisers, especially CMOs, heads of performance, PPC teams, and finance stakeholders managing meaningful Google Ads spend. GOA generates revenue primarily through software subscriptions for access to its governance platform, with additional service revenue from onboarding, implementation, and advisory work. Its core value proposition is reducing wasted spend and improving return on ad spend through continuous automated account monitoring.