Adfidence
Media governance software for enterprise digital advertising teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adfidence Inc.
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- 8 The Green, STE R, Dover, DE 19901, USA
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- adfidence.com
What Adfidence does
Adfidence operates a software-led enterprise model built around campaign governance for digital media operations. It creates value by integrating with advertising platforms, monitoring campaign setup quality, validating compliance against governance rules, and helping customers prevent execution mistakes before they affect performance or waste spend. The business is not a media owner or ad network; it is a workflow and analytics layer sold into advertiser and agency operating environments.
Category differentiation
Adfidence is not a DSP, SSP, or media agency; it is a governance and campaign quality software layer for advertisers and agencies. It is also distinct from pure brand safety verification vendors because its core emphasis is setup validation and operational media governance.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adfidence is a private B2B software company providing a cloud-based media governance platform for digital advertising teams. Its product connects to major media buying platforms, pulls campaign setup and performance data, applies rule-based checks, and surfaces recommendations designed to reduce setup errors, improve compliance, and protect media efficiency across channels including social, search, retail media, and display. The company sells primarily to large advertisers, in-house media teams, and agencies that manage significant digital media spend. Its commercial model is SaaS-based, with recurring subscription revenue tied to enterprise usage, integrations, and campaign oversight needs rather than media resale or managed service margin.
Business model & monetisation
The company uses a SaaS subscription model. Revenue comes from enterprise contracts priced around platform access, number of integrated ad accounts or platforms, monitored campaign volume, governance functionality, and support scope. Its value proposition is framed around reducing human error, improving campaign quality, and lowering wasted media spend, which supports annual or multi-year enterprise software contracts.
- Enterprise platform subscriptions
- Software Subscription
- Premium integrations and deployment scope
- Software Subscription
- Support, onboarding, and configuration services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adfidence
What is Adfidence?
Adfidence is a B2B media governance software platform that helps advertisers and agencies monitor campaign setup quality and compliance across digital media channels.
Who uses Adfidence?
Its users are primarily large brand advertisers, in-house media teams, and media agencies managing complex paid media operations.
How does Adfidence make money?
It makes money through enterprise SaaS subscriptions, likely supplemented by onboarding, integration, and support fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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