Adzooma
Adzooma is a pPC management SaaS for advertisers and agencies.
Analyst Perspective
ClickTech Solutions Ltd., trading as Adzooma, is a private UK AdTech software company that provides a PPC management platform for businesses and agencies running paid advertising across Google Ads, Microsoft Ads and Meta Ads. Its core product centralises campaign auditing, optimisation, reporting, alerting and budget tracking in one interface, reducing manual workflow for teams managing multi-platform paid media. The company generates revenue primarily through recurring SaaS subscriptions tied to access, feature depth and usage limits, rather than taking a share of media spend. Its customers are digital advertisers, e-commerce brands, in-house marketing teams, agencies and resellers that need operational efficiency and visibility across paid search, paid social and display activity.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Adzooma
Category Differentiation
This company is not a media agency or an ad network buying and reselling inventory. It is a B2B PPC management software provider used to manage campaigns across third-party ad platforms.
Adzooma: About
The business operates a B2B software model centred on campaign management and optimisation for paid media teams. It creates value by aggregating operational workflows across major advertising platforms into a single interface, then using audits, automated recommendations, reporting and alerts to reduce wasted spend and labour time. Distribution combines self-serve software adoption with agency partnerships and a structured partner programme that expands reach through resellers and service providers.
How Adzooma Works & Monetises
Business model analysis and core revenue streams
Adzooma monetises through recurring software subscriptions under a freemium SaaS structure. Free access supports product adoption, while paid tiers unlock advanced features, broader usage limits and fuller workflow functionality. The company does not monetise by taking a percentage of ad spend; customers pay media costs directly to Google, Microsoft and Meta. A secondary monetisation layer comes from partner enablement and reseller relationships tied to the platform ecosystem.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Adzooma: Frequently Asked Questions
What is Adzooma?
Adzooma is a PPC management SaaS platform operated by ClickTech Solutions Ltd. that helps businesses and agencies manage, audit and optimise paid advertising across Google, Meta and Microsoft Ads.
Who uses Adzooma?
Adzooma is used by digital advertisers, agencies, e-commerce brands, resellers and in-house marketing teams that manage paid media campaigns across multiple ad platforms.
How does Adzooma make money?
Adzooma makes money through recurring SaaS subscriptions and partner-related commercial arrangements, while advertisers pay media spend directly to Google, Meta and Microsoft.
Company Facts
- Founded
- 2015
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- adzooma.com