Gloo Games
3D playable ad platform for mobile user acquisition campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Productburg Kft.
- Entity type
- COMPANY
- Headquarters
- Maros utca 9-13. C. 5/15., 6721 Szeged, Csongrád-Csanád, Hungary
- Market role
- AdTech Vendor
- Official website
- gloo.games
What Gloo Games does
Gloo Games combines proprietary ad creation technology with managed creative services. It creates interactive 3D playable ads for advertisers and app publishers, then supports adaptation, iteration, and cross-network deployment to improve campaign performance. Value is created by helping acquisition teams produce richer ad units without building these experiences internally, while revenue is captured through project-based production fees and ongoing managed commercial agreements.
Category differentiation
Gloo Games is not a consumer game studio or game publisher. It is a B2B ad technology and creative production business focused on playable advertising for user acquisition.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gloo Games is a Hungary-based ad technology business operating under the legal entity Productburg Kft. It provides a proprietary platform and managed service for building interactive 3D playable advertisements used in mobile app and game user acquisition. Its product focuses on creating 3D-native ad experiences, adapting assets, and iterating creatives using performance feedback, with deployment across multiple ad networks. The company generates revenue from creative production fees for individual playable ads and from higher-value ongoing managed engagements for campaign development and optimisation. Its direct customers are businesses rather than consumers, especially mobile app developers, game studios, and performance marketers seeking better return on ad spend from interactive advertising formats.
Business model & monetisation
The company monetises primarily through fixed-fee creative production packages for individual playable ad builds, with indicative tiers for standard and premium work. It also appears to pursue recurring enterprise or retainer-style agreements for ongoing campaign creation, optimisation, and scaling. Commercially, this is a hybrid of software-enabled service delivery and managed creative production rather than pure self-serve SaaS at present.
- Custom playable ad production packages
- Fixed-fee project pricing
- Ongoing campaign development and optimisation
- Service fee / retainer
- Enterprise platform agreements
- Software subscription or custom contract
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Gloo Games
What is Gloo Games?
Gloo Games is a B2B platform and managed service for creating 3D playable ads used in mobile app and game marketing.
Who uses Gloo Games?
Its customers are mobile app developers, game studios, and performance marketers running user acquisition campaigns.
How does Gloo Games make money?
It earns revenue from fixed-fee playable ad production, premium creative packages, and ongoing managed or enterprise engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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