Gloo Games

Gloo Games combines proprietary ad creation technology with managed creative services. It creates interactive 3D playable ads for advertisers and app publishers, then supports adaptation, iteration, and cross-network deployment to improve campaign performance. Value is created by helping acquisition teams produce richer ad units without building these experiences internally, while revenue is captured through project-based production fees and ongoing managed commercial agreements.

Gloo Games is a Hungary-based ad technology business operating under the legal entity Productburg Kft. It provides a proprietary platform and managed service for building interactive 3D playable advertisements used in mobile app and game user acquisition. Its product focuses on creating 3D-native ad experiences, adapting assets, and iterating creatives using performance feedback, with deployment across multiple ad networks.

The company appears to generate revenue from creative production fees for individual playable ads and from higher-value ongoing managed engagements for campaign development and optimisation. Its direct customers are businesses rather than consumers, especially mobile app developers, game studios, and performance marketers seeking better return on ad spend from interactive advertising formats.