GIPEDO

GIPEDO operates a vertical adtech platform for the sports media market. It creates value by digitising manual sports sponsorship and media sales workflows, centralising inventory and operational processes for rights holders, and exposing that inventory to advertisers through a transactional marketplace. Revenue is likely generated through a mix of recurring software fees for supply-side workflow products and transaction-linked media buying fees or platform take-rates on campaigns booked through its demand tools.

GIPEDO is a German B2B sports advertising technology company that provides software for managing, monetising and buying sports advertising inventory. Its platform is built for sports rights holders, clubs, leagues and venue operators on the supply side, while also serving advertisers and agencies through self-service campaign booking tools. The company focuses on inventory such as TV perimeter boards, virtual advertising spaces and related sports media placements.

The business combines workflow software with a marketplace model. On the supply side, it helps sports organisations manage inventory, pricing, validation, reporting and operational execution. On the demand side, it gives brands and media buyers transparent access to available sports inventory with CPM-based booking and reporting. This positions GIPEDO as both a sports-specific supply-side infrastructure provider and a self-serve buying interface for sports media campaigns.