GIPEDO
Sports media sales software and marketplace for advertising inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- GIPEDO GmbH
- Entity type
- COMPANY
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- gipedo.io
What GIPEDO does
GIPEDO operates a vertical adtech platform for the sports media market. It creates value by digitising manual sports sponsorship and media sales workflows, centralising inventory and operational processes for rights holders, and exposing that inventory to advertisers through a transactional marketplace. Revenue is generated through a mix of recurring software fees for supply-side workflow products and transaction-linked media buying fees or platform take-rates on campaigns booked through its demand tools.
Category differentiation
GIPEDO is not a consumer sports publisher or sports data company. It is a B2B software and marketplace platform for buying, selling and operating sports advertising inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GIPEDO is a German B2B sports advertising technology company that provides software for managing, monetising and buying sports advertising inventory. Its platform is built for sports rights holders, clubs, leagues and venue operators on the supply side, while also serving advertisers and agencies through self-service campaign booking tools. The company focuses on inventory such as TV perimeter boards, virtual advertising spaces and related sports media placements. The business combines workflow software with a marketplace model. On the supply side, it helps sports organisations manage inventory, pricing, validation, reporting and operational execution. On the demand side, it gives brands and media buyers transparent access to available sports inventory with CPM-based booking and reporting. This positions GIPEDO as both a sports-specific supply-side infrastructure provider and a self-serve buying interface for sports media campaigns.
Business model & monetisation
GIPEDO uses a hybrid monetisation model. It charges recurring SaaS fees or platform access fees for Workspace and inventory management modules used by sports organisations, and it monetises demand through CPM-based campaign booking in Campaign Manager. It also likely captures marketplace economics by facilitating transactions between supply-side rights holders and demand-side advertisers or agencies.
- Supply-side workspace modules for sports organisations
- SaaS / software subscription or platform access
- Campaign booking through advertiser-facing tools
- CPM-based media transaction pricing
- Marketplace facilitation between buyers and sellers
- Percentage take-rate or transaction-linked fee
- Operational workflow tools such as validation and reporting
- Bundled subscription upsell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Working Student - Software Engineer(Intern) | Engineering | Hamburg or Remote | |
| Working Student - Marketing(Intern) | Marketing | Hamburg or Remote | |
| Full Stack Engineer - Frontend(Mid-Level) | Engineering | Hamburg or Remote (Germany) | |
| Software Engineer(Mid-Level) | Engineering | Hamburg or Remote (Germany) | |
| (Senior) Sales Manager Brand & Agency(Senior) | Sales | Hamburg or Remote |
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Questions about GIPEDO
What is GIPEDO?
GIPEDO is a B2B sports advertising platform that helps rights holders manage inventory and enables brands and agencies to book sports campaigns.
Who uses GIPEDO?
Sports clubs, leagues, venue operators, rights holders, brand marketers, media buyers and advertising agencies use the platform.
How does GIPEDO make money?
It appears to earn revenue from software subscriptions or platform fees on the supply side and CPM-based or transaction-linked fees on booked campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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