GIPEDO
GIPEDO is a sports media sales software and marketplace for advertising inventory.
Analyst Perspective
GIPEDO is a German B2B sports advertising technology company that provides software for managing, monetising and buying sports advertising inventory. Its platform is built for sports rights holders, clubs, leagues and venue operators on the supply side, while also serving advertisers and agencies through self-service campaign booking tools. The company focuses on inventory such as TV perimeter boards, virtual advertising spaces and related sports media placements. The business combines workflow software with a marketplace model. On the supply side, it helps sports organisations manage inventory, pricing, validation, reporting and operational execution. On the demand side, it gives brands and media buyers transparent access to available sports inventory with CPM-based booking and reporting. This positions GIPEDO as both a sports-specific supply-side infrastructure provider and a self-serve buying interface for sports media campaigns.
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Key insights about GIPEDO
Category Differentiation
GIPEDO is not a consumer sports publisher or sports data company. It is a B2B software and marketplace platform for buying, selling and operating sports advertising inventory.
GIPEDO: About
GIPEDO operates a vertical adtech platform for the sports media market. It creates value by digitising manual sports sponsorship and media sales workflows, centralising inventory and operational processes for rights holders, and exposing that inventory to advertisers through a transactional marketplace. Revenue is likely generated through a mix of recurring software fees for supply-side workflow products and transaction-linked media buying fees or platform take-rates on campaigns booked through its demand tools.
How GIPEDO Works & Monetises
Business model analysis and core revenue streams
GIPEDO uses a hybrid monetisation model. It appears to charge recurring SaaS fees or platform access fees for Workspace and inventory management modules used by sports organisations, and it monetises demand through CPM-based campaign booking in Campaign Manager. It also likely captures marketplace economics by facilitating transactions between supply-side rights holders and demand-side advertisers or agencies.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (GIPEDO)
Team change: Nils Thiergarten removed from GIPEDO About page
The 'About Us' page no longer lists Nils Thiergarten (Software Engineer). Danilo Barolo's entry remains, indicating a personnel departure.
Read original sourceGipedo Company Leadership and Team Overview
The current version of the Gipedo About page introduces key members of the leadership team, including Co-Founders Lars Gantenberg (CEO) and Matthias Rettenmeier (CPO), along with other executives such as Matthew Aldridge (CTO) and Trisha Jürgens (Senior Business Development Manager).
Read original sourceKarlsruher SC Automates Perimeter Advertising with GIPEDO Workspace
Karlsruher SC (KSC) automates their perimeter advertising processes with the SaaS solution of GIPEDO.
Read original sourceGIPEDO: Frequently Asked Questions
What is GIPEDO?
GIPEDO is a B2B sports advertising platform that helps rights holders manage inventory and enables brands and agencies to book sports campaigns.
Who uses GIPEDO?
Sports clubs, leagues, venue operators, rights holders, brand marketers, media buyers and advertising agencies use the platform.
How does GIPEDO make money?
It appears to earn revenue from software subscriptions or platform fees on the supply side and CPM-based or transaction-linked fees on booked campaigns.
Company Facts
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- gipedo.io