Getintent
Getintent is a full-stack programmatic adtech for buying, selling and serving media.
Analyst Perspective
Getintent is a private adtech company headquartered in Russia that provides a full-stack programmatic advertising platform. Its core product combines demand-side, supply-side and independent ad serving capabilities in a single environment for agencies, publishers, broadcasters, content owners and enterprises running programmatic operations. The platform supports real-time bidding, campaign optimisation, reporting, API integrations and white-label deployment across web, in-app, social and CTV environments. The company generates revenue from platform access and usage tied to programmatic trading activity, alongside managed service and deployment support. Its customers are businesses that need to buy media, monetise inventory or run their own branded adtech stack. Financial inputs also place the company within the Gazprom ecosystem following acquisition by Gazprom-Media Holding, which strengthens its strategic relevance as infrastructure for media monetisation.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Getintent
Category Differentiation
Getintent is a programmatic advertising technology vendor, not a general AI model provider or a standalone media agency. It sells B2B infrastructure for buying, selling and serving digital advertising rather than consumer media products.
Getintent: About
Getintent operates a B2B adtech infrastructure model. It creates value by unifying media buying, inventory monetisation and ad delivery into one proprietary platform, allowing agencies, publishers and broadcasters to run programmatic workflows without assembling multiple vendors. The company captures revenue from software access, transaction-linked platform usage, managed operational support and white-label deployments for partners that want their own adtech layer.
How Getintent Works & Monetises
Business model analysis and core revenue streams
Getintent monetises through a SaaS-based programmatic platform combined with managed services. Pricing is tied to platform usage and media trading activity, including spend-linked fees and platform take rates, with no mandatory minimum commitments highlighted in product materials. Additional monetisation comes from service fees for onboarding, campaign support and troubleshooting, plus white-label licensing for partners deploying the technology under their own brand.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Getintent: Frequently Asked Questions
What is Getintent?
Getintent is a B2B adtech company that provides a full-stack programmatic platform combining DSP, SSP and independent ad serving capabilities.
Who uses Getintent?
Advertising agencies, publishers, broadcasters, content owners and enterprise teams running programmatic buying or inventory monetisation use Getintent.
How does Getintent make money?
Getintent earns revenue from platform usage fees tied to programmatic activity, software access, managed service fees and white-label deployments.
Company Facts
- Headquarters
- Russia
- Core Segment
- AdTech Vendor
- Official Link
- getintent.com