Getintent
Full-stack programmatic adtech for buying, selling and serving media.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- Russia
- Market role
- AdTech Vendor
- Official website
- getintent.com
What Getintent does
Getintent operates a B2B adtech infrastructure model. It creates value by unifying media buying, inventory monetisation and ad delivery into one proprietary platform, allowing agencies, publishers and broadcasters to run programmatic workflows without assembling multiple vendors. The company captures revenue from software access, transaction-linked platform usage, managed operational support and white-label deployments for partners that want their own adtech layer.
Category differentiation
Getintent is a programmatic advertising technology vendor, not a general AI model provider or a standalone media agency. It sells B2B infrastructure for buying, selling and serving digital advertising rather than consumer media products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Getintent is a private adtech company headquartered in Russia that provides a full-stack programmatic advertising platform. Its core product combines demand-side, supply-side and independent ad serving capabilities in a single environment for agencies, publishers, broadcasters, content owners and enterprises running programmatic operations. The platform supports real-time bidding, campaign optimisation, reporting, API integrations and white-label deployment across web, in-app, social and CTV environments. The company generates revenue from platform access and usage tied to programmatic trading activity, alongside managed service and deployment support. Its customers are businesses that need to buy media, monetise inventory or run their own branded adtech stack. Financial inputs also place the company within the Gazprom ecosystem following acquisition by Gazprom-Media Holding, which strengthens its strategic relevance as infrastructure for media monetisation.
Business model & monetisation
Getintent monetises through a SaaS-based programmatic platform combined with managed services. Pricing is tied to platform usage and media trading activity, including spend-linked fees and platform take rates, with no mandatory minimum commitments highlighted in product materials. Additional monetisation comes from service fees for onboarding, campaign support and troubleshooting, plus white-label licensing for partners deploying the technology under their own brand.
- Platform usage for programmatic buying and monetisation
- Percentage Take-Rate
- Software access to self-service programmatic tools
- Software Subscription
- Managed onboarding and AdOps support
- Service Fee
- White-label platform deployment
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Getintent
What is Getintent?
Getintent is a B2B adtech company that provides a full-stack programmatic platform combining DSP, SSP and independent ad serving capabilities.
Who uses Getintent?
Advertising agencies, publishers, broadcasters, content owners and enterprise teams running programmatic buying or inventory monetisation use Getintent.
How does Getintent make money?
Getintent earns revenue from platform usage fees tied to programmatic activity, software access, managed service fees and white-label deployments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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