Faraday
Predictive customer data platform with deterministic identity resolution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Faraday, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Market role
- Data Provider / Broker
- Official website
- faraday.ai
What Faraday does
Faraday operates a B2B SaaS and data platform model. It creates value by combining first-party client data with its proprietary U.S. identity graph, generating enriched profiles and predictive scores that customers can operationalise in acquisition, personalisation and lifecycle workflows. Value is delivered through self-serve software, APIs, server-side MCP access and batch data pipelines, embedding Faraday inside customer data stacks and decisioning processes.
Category differentiation
Faraday is a B2B customer data and predictive intelligence platform, not a consumer app or an autonomous car company. It is also not a foundational LLM provider; its AI offering is applied customer prediction and context delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Faraday, Inc. is a private U.S. software and data company that sells a customer-context platform built around deterministic identity resolution, consumer data enrichment and predictive behaviour scoring. Its core assets are the Faraday Identity Graph, a large U.S.-focused consumer data foundation, and a SaaS platform that delivers no-code workflows, APIs, MCP integrations and batch exports for activation in marketing, CRM and AI systems. The company makes money through a combination of software subscription and data access fees. Its customers are enterprise consumer brands, agencies, data teams and AI application developers that need enriched customer profiles, predictive models and operational deployment into business workflows. Faraday sits at the intersection of data infrastructure, customer data platforms and predictive analytics rather than functioning as a consumer-facing app or a foundational LLM provider.
Business model & monetisation
Faraday monetises through a hybrid software subscription and data licensing model. Customers pay recurring fees for access to the SaaS platform, including no-code model deployment and workflow tooling, and usage-based fees tied to API access, MCP integrations, batch exports, enrichment volume or records processed. The proprietary identity graph functions as a licensable data asset that increases platform value and supports expansion revenue.
- Core SaaS platform access
- Software subscription
- Identity graph enrichment and data access
- Pay-per-Use
- Predictive scoring delivery via API, MCP and batch
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Faraday
What is Faraday?
Faraday is a B2B customer-context platform that combines deterministic identity resolution, data enrichment and predictive behaviour scoring.
Who uses Faraday?
Enterprise consumer brands, agencies, marketing teams, data teams and AI developers use Faraday to enrich profiles and deploy predictive customer intelligence.
How does Faraday make money?
Faraday makes money through recurring SaaS subscriptions and usage-based fees for data enrichment, predictive scoring and API, MCP or batch delivery.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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