F11
Drive-to-store advertising software for retailers and brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Market role
- AdTech Vendor
- Official website
- f11-ads.com
What F11 does
F11 runs a hybrid AdTech model. It creates value by giving retailers, brands and agencies a single workflow for planning, producing, distributing and measuring local advertising campaigns tied to physical retail outcomes. The platform layer covers campaign orchestration, creative automation and reporting, while the service layer covers managed campaign execution and creative support. This structure allows the company to monetise both recurring software usage and hands-on campaign delivery.
Category differentiation
F11 is not a retailer, publisher or general media agency. It is a retail-focused advertising technology company and managed campaign provider centred on drive-to-store activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
F11, also presented as Factor Eleven, is a B2B AdTech vendor focused on drive-to-store advertising for brick-and-mortar retailers and brand advertisers. Its core platform supports campaign planning, automated creative production, cross-channel distribution, contextual targeting and real-time reporting, with the stated objective of increasing store visits and improving local promotional performance. The company also offers AdCreator for multi-screen creative automation and Brand Booster as a managed campaign service. The business combines proprietary software with managed media execution. It sells platform-based advertising workflow tools to retailers, brand marketing teams and agencies, while also generating service revenue from fully managed high-visibility brand campaigns. Its commercial positioning is centred on local retail activation, store-level promotion and linking digital advertising activity with offline retail outcomes.
Business model & monetisation
F11 monetises through a hybrid B2B model combining proprietary platform access with managed campaign services. The drive-to-store platform is sold through a contact-led commercial process rather than public self-serve pricing. AdCreator is monetised as a proprietary creative automation capability bundled into platform usage or broader campaign delivery. Brand Booster generates service revenue from fully managed campaign execution, creative support and campaign activation. Media activation budgets are an additional revenue source where campaigns are executed through the company’s workflow.
- Drive-to-store platform access
- Software Subscription
- Managed campaign execution via Brand Booster
- Service Fee
- Creative automation bundled through AdCreator
- Software Subscription
- Campaign activation linked to media execution
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Factor Eleven GmbH
IAB vendor record: 795
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about F11
What is F11?
F11 is a retail-focused AdTech company that provides a drive-to-store advertising platform, creative automation tools and managed campaign services for retailers and brands.
Who uses F11?
Brick-and-mortar retailers, multi-location retail marketing teams, brand advertisers and agencies use F11 to run local and national digital campaigns tied to physical store goals.
How does F11 make money?
F11 makes money through platform access, creative automation capabilities and managed campaign execution services, with additional revenue linked to campaign activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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