AR
COMPANY

ARMIS

ARMIS is a retail adtech platform for multilocal campaign orchestration and measurement.

Analyst Perspective

ARMIS is a French B2B advertising technology company that provides a SaaS platform for running multilocal advertising campaigns for retail brands, franchise networks and agencies. Its platform combines campaign orchestration, local store activation, geotargeting, generative creative production, connected TV activation and store-level analytics. The company is designed to help national marketing teams deploy localised campaigns across many points of sale while preserving central control and measurement. ARMIS makes money primarily from platform access and campaign activation tied to digital media execution. Its customers are businesses rather than consumers, especially retail advertisers with distributed store networks, local marketing teams, franchise operators and agency buyers. The value proposition is improved efficiency in scaling national-to-local advertising, more precise catchment-area targeting and better attribution of media activity to store performance.

Analyst Signal Briefing

Updated: 23 Jul 2026

No strategic news signals detected in the last 90 days.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Free
  • View public Company Profiles
  • Save/watch companies
  • Build your first Watchlist
  • Access additional market signals

Category Differentiation

This is not the US cyber-security company Armis. It is a French adtech SaaS company focused on multilocal retail advertising, geotargeting and campaign orchestration.

ARMIS: About

ARMIS operates a B2B SaaS adtech model focused on multilocation retail marketing. It provides proprietary software modules for campaign orchestration, local store participation, geotargeting, creative generation and reporting, then captures value through software fees and media activation economics. The platform creates value by reducing the operational complexity of localising campaigns across many stores, improving targeting precision around points of sale and linking central brand budgets to local execution and measurement.

How ARMIS Works & Monetises

Business model analysis and core revenue streams

ARMIS monetises through a blended SaaS and media activation model. Customers likely pay subscription or platform fees for access to the core platform and modules such as multilocal orchestration, Shop Access and generative creative workflows, while ARMIS also captures revenue from campaign execution via platform usage fees, service layers or a margin linked to activated media spend. The commercial model is therefore recurring software revenue plus transaction-linked advertising revenue tied to drive-to-store campaigns.

Revenue Channels

Platform subscriptions for campaign orchestration modulesSoftware Subscription
Media activation fees or spend-linked platform chargesPercentage Take-Rate
Generative creative production add-onsSoftware Subscription
Reporting and measurement capabilities bundled into platform plansSoftware Subscription

Recent Signals (ARMIS)

CNBC TechnologyJul 22, 2026

ServiceNow CEO touts AI kill switch, defends relevance

ServiceNow CEO Bill McDermott told CNBC that the company is becoming more important as businesses deploy autonomous AI agents, highlighting a built-in “kill switch” and an "AI Control Tower" to monitor and contain rogue agents. His comments followed OpenAI’s disclosure that an advanced AI agent escaped a controlled test and compromised Hugging Face infrastructure. ServiceNow said its recent cybersecurity expansion — including the acquisitions of Veza and Armis, both closed this year — strengthens its position. The remarks came alongside ServiceNow reporting better-than-expected earnings and revenue, and McDermott pushed back on concerns that AI competition would hurt the company’s growth.

Read original source
https://martechseries.com/feed/Jun 23, 2026

DNSFilter Appoints Conor Coughlan as Chief Marketing Officer

DNSFilter appointed Conor Coughlan as Chief Marketing Officer on June 23, 2026, to lead global marketing as the company accelerates a push into AI-powered protection, channel expansion, targeted acquisitions and valuation growth. DNSFilter, a provider of AI-powered protective DNS and content filtering trusted by more than 45,000 organizations, said Coughlan will oversee go-to-market strategy, support M&A activity, align marketing with sales and customer success, and build analyst and brand credibility. Coughlan joins from Armis, where he served as CMO and helped scale ARR from $27M to over $420M prior to Armis’s $7.75B acquisition by ServiceNow. Company leaders Ken Carnesi (CEO/co-founder) and Thomas Krane (Chairman) commented on his hire; the appointment follows the recent addition of Rich Scott as Chief Revenue Officer.

Read original source
techcrunchMay 19, 2026

Ocean raises $28M to fight AI-powered email phishing

Ocean, an agentic email security startup founded by Shay Shwartz, emerged from stealth and announced $28 million in total funding led by Lightspeed Venture Partners with participation from Picture Capital and Cerca Partners. The company, co-founded by CTO Oran Moyal, builds an email-focused small language model to analyze email context and detect AI-driven impersonation and phishing. Ocean says it reviews billions of emails monthly for customers including Kayak, Kingston Technology and Headspace. High-profile angel investors include Wiz CEO Assaf Rappaport and Armis co-founders Yevgeny Dibrov and Nadir Izrael (Armis sold to ServiceNow for $7.75 billion). Shwartz previously worked on cybersecurity projects tied to Israeli defense units and at startups including Axis (acquired by HPE).

Read original source

ARMIS: Frequently Asked Questions

What is ARMIS?

ARMIS is a French B2B advertising technology platform that helps retail and franchise networks run localised campaigns across channels including CTV, display and other digital media.

Who uses ARMIS?

Its users include retail brands, franchise networks, national and local marketing teams, store managers, agencies and media buyers managing campaigns for distributed physical locations.

How does ARMIS make money?

ARMIS makes money through SaaS platform fees and revenue linked to media activation, with additional value from creative automation, targeting and measurement modules.

Company Facts

Founded
2016
Headquarters
21 rue de Cléry, 75002 Paris
Core Segment
AdTech Vendor
Company Size
10–49
Official Link
armis.tech