ARMIS
Retail adtech platform for multilocal campaign orchestration and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ARMIS
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 21 rue de Cléry, 75002 Paris
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- armis.tech
What ARMIS does
ARMIS operates a B2B SaaS adtech model focused on multilocation retail marketing. It provides proprietary software modules for campaign orchestration, local store participation, geotargeting, creative generation and reporting, then captures value through software fees and media activation economics. The platform creates value by reducing the operational complexity of localising campaigns across many stores, improving targeting precision around points of sale and linking central brand budgets to local execution and measurement.
Category differentiation
This is not the US cyber-security company Armis. It is a French adtech SaaS company focused on multilocal retail advertising, geotargeting and campaign orchestration.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ARMIS is a French B2B advertising technology company that provides a SaaS platform for running multilocal advertising campaigns for retail brands, franchise networks and agencies. Its platform combines campaign orchestration, local store activation, geotargeting, generative creative production, connected TV activation and store-level analytics. The company is designed to help national marketing teams deploy localised campaigns across many points of sale while preserving central control and measurement. ARMIS makes money primarily from platform access and campaign activation tied to digital media execution. Its customers are businesses rather than consumers, especially retail advertisers with distributed store networks, local marketing teams, franchise operators and agency buyers. The value proposition is improved efficiency in scaling national-to-local advertising, more precise catchment-area targeting and better attribution of media activity to store performance.
Company news briefing
Briefing updated:
Following its recent acquisition by ServiceNow, Armis continues to integrate its cybersecurity capabilities within ServiceNow's ecosystem while maintaining financial backing from Insight Partners. The company is advancing its market presence through major industry events, including upcoming participation at Retail Days Automne 2026 and CDRC 2026. Concurrently, technological deployment expands as Auchan multiplies its advertising creations fourfold using ARMIS GenAI on campaigns managed by Cospirit.
Business model & monetisation
ARMIS monetises through a blended SaaS and media activation model. Customers likely pay subscription or platform fees for access to the core platform and modules such as multilocal orchestration, Shop Access and generative creative workflows, while ARMIS also captures revenue from campaign execution via platform usage fees, service layers or a margin linked to activated media spend. The commercial model is therefore recurring software revenue plus transaction-linked advertising revenue tied to drive-to-store campaigns.
- Platform subscriptions for campaign orchestration modules
- Software Subscription
- Media activation fees or spend-linked platform charges
- Percentage Take-Rate
- Generative creative production add-ons
- Software Subscription
- Reporting and measurement capabilities bundled into platform plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ARMIS SAS
IAB vendor record: 215
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 10
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ARMIS participe aux Retail Days Automne 2026 les 5 et 6 octobre à Deauville
Recorded impact score: 5/5
ARMIS announces its participation in the Retail Days Automne 2026 event, scheduled for October 5-6 in Deauville, France.
ARMIS au CDRC 2026 : retrouvez-nous le 22 septembre au Palais des congrès de Paris
Recorded impact score: 3/5
ARMIS will be present at CDRC 2026 on September 22 at the Palais des congrès de Paris. The company also announced that Auchan has multiplied its advertising creations by 4 thanks to ARMIS GenAI on campaigns managed by Cospirit.
Explore company relationships
Questions about ARMIS
What is ARMIS?
ARMIS is a French B2B advertising technology platform that helps retail and franchise networks run localised campaigns across channels including CTV, display and other digital media.
Who uses ARMIS?
Its users include retail brands, franchise networks, national and local marketing teams, store managers, agencies and media buyers managing campaigns for distributed physical locations.
How does ARMIS make money?
ARMIS makes money through SaaS platform fees and revenue linked to media activation, with additional value from creative automation, targeting and measurement modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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