Evorra
Privacy-first audience data platform for compliant cross-platform activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Evorra Ltd
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- evorra.com
What Evorra does
Evorra operates a B2B SaaS model centred on privacy-safe audience infrastructure. It creates value by helping agencies, brands, publishers and data providers unify signals, govern access rights, collaborate on anonymised data and activate audience segments into external buying platforms. The platform reduces compliance risk, improves audience usability across fragmented ecosystems and gives data owners more control over monetisation and licensing. A supporting managed onboarding service adds service-led revenue and helps customers integrate datasets faster.
Category differentiation
Evorra is not a DSP, ad network or consumer-facing app. It is a B2B audience data infrastructure platform focused on privacy-safe collaboration, governance and activation across external media ecosystems.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Evorra is a UK-based private B2B software company that provides privacy-first audience data infrastructure for marketers, agencies, publishers and data providers. Its platform combines clean room functionality, governed data vaulting, identity and signal reconciliation, onboarding and activation workflows so customers can build, manage and activate compliant audiences across external media platforms without exposing raw datasets. The company makes money through recurring software subscription fees for platform access and additional usage-based charges tied to audience activation volume, with some managed-service revenue from onboarding and implementation support. Its customers are organisations that need to collaborate on first-party or partner data, enforce licensing and consent controls, and activate audiences across fragmented adtech environments while retaining data ownership and auditability.
Business model & monetisation
Evorra uses a hybrid commercial model. The core platform is sold on recurring SaaS licence fees for account or user access, creating predictable subscription revenue. It then adds variable activation-linked fees, described as CPM-based enablement charges, when audience segments are deployed to partner activation platforms. Additional revenue can come from managed data onboarding and implementation services for customers that need ingestion, consent validation and integration support.
- Core platform licences
- Software Subscription
- Audience activation enablement fees
- Pay-per-Use
- Data onboarding and managed integration services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Evorra Ltd
IAB vendor record: 1062
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Evorra
What is Evorra?
Evorra is a UK-based B2B software company providing privacy-first audience data infrastructure, including clean room, data vault, onboarding and activation capabilities.
Who uses Evorra?
Its users are mainly media agencies, brand marketing teams, advertisers, publishers and data providers that need compliant audience collaboration and activation.
How does Evorra make money?
It earns revenue from recurring SaaS licence fees, usage-based activation charges and some managed onboarding or integration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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