eventim
eventim is a ticketing marketplace and live entertainment platform with media monetisation.
Analyst Perspective
CTS EVENTIM AG & Co. KGaA, trading as EVENTIM, is a German ticketing and live entertainment company whose core consumer business is selling tickets for concerts, festivals, sports and cultural events through its web and app properties. It also operates adjacent consumer products including ticket resale, editorial content, event-related travel and a loyalty layer, while monetising its audience through an in-house media sales operation. The company makes money primarily from ticket commissions and service fees on transactions, with additional revenue from resale fees, organiser marketing and distribution services, advertising sales, travel commissions and membership-style products. Based on the provided data, it also offers ticketing software and infrastructure for organisers on a licensing, usage-based or revenue-share basis. Its customers therefore span consumers buying tickets, event organisers using distribution or ticketing tools, and advertisers seeking access to high-intent entertainment audiences.
Analyst Signal Briefing
Updated: 19 Jul 2026Building on its role in the 2028 Los Angeles Olympics, CTS Eventim maintained growth through the first quarter of 2026 while consolidating its market position. The company has formalised a strategic partnership with Commerzbank and Visa, leveraging experiential marketing to provide banking customers with privileged concert access. This initiative, alongside the expansion of its personalised advertising network, underscores Eventim's ongoing focus on international expansion and the optimisation of data-driven digital monetisation through integrated corporate partnerships.
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Key insights about eventim
Subsidiaries
eventim operates a network including Ticketcorner, See Tickets.
Competitors
Key competitors include SeatGeek, Ticketmaster, Eventbrite.
Similar Companies
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Acquisitions
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Category Differentiation
This is the German-listed ticketing and live entertainment group, not merely a single event-listing website or a standalone adtech company. It differs from pure ticket resellers by operating primary ticketing, adjacent consumer services and a media monetisation layer.
eventim: About
The business combines a consumer transaction marketplace with platform services and audience monetisation. On the demand side, it attracts consumers with a large catalogue of live events, content and mobile discovery tools. On the supply side, it works with organisers, venues and promoters to distribute tickets and, according to the provided product summary, provide ticketing software and related services. It then expands wallet share through resale, travel and loyalty, while monetising traffic further through advertising inventory sold by its media division.
How eventim Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is percentage-based ticketing take-rate revenue, including service fees and commissions on primary ticket sales. Additional transaction revenue comes from resale fees on secondary market activity and commission-based travel bookings. The group also appears to generate software-related revenue from organiser-facing ticketing solutions through licensing, usage-based pricing or revenue share. A smaller but distinct monetisation layer comes from advertising and branded media sold through Eventim Media House, plus subscription or membership-style income tied to EVENTIM.Pass.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
Verified structural categorizations from the graph
eventim: Key Subsidiaries & Acquisitions
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Swiss ticketing marketplace for events, resale, organisers, and hospitality.
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Primary ticketing platform for live events and organiser services.
eventim: Key Competitors & Alternatives
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Ticket marketplace and enterprise ticketing platform for live events.
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Live event ticketing marketplace and enterprise commerce platform.
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Event ticketing marketplace and organiser software platform.
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Marketplace for buying and reselling live event tickets.
Recent Signals (eventim)
Uuuhh: Wincent Weiss startet neues musikalisches Kapitel
Für 2027 hat der Musiker gerade eine Arenatour angekündigt, der Vorverkauf startet am 20. Juli.
Read original sourceBanks Shift to Experience-Driven Marketing
A commentary by Catrin Bialek published July 8, 2026 on HORIZONT argues that financial brands are moving away from product-led emotional messaging and instead build emotional bonds through special experiences. The piece cites a new cooperation between Commerzbank and ticket seller Eventim as an example of banks using privileged event access and moments to differentiate in commoditized retail banking. The article frames this strategic shift as a deliberate marketing move toward experiential partnerships.
Read original sourceCommerzbank partners with Eventim for concert access
Commerzbank and its sister bank Comdirect are partnering with ticket seller Eventim to offer customers preferred access and attractive conditions for concerts. The banks are launching the initiative together with payment partner Visa (announcement text is partially truncated). The move is presented as a way for the financial services group to create memorable customer experiences and benefit commercially, a strategy noted as similar to rival Postbank's recent music-club activities. The story was published by Horizont on 2026-07-07 and authored by Catrin Bialek.
Read original sourceeventim: Frequently Asked Questions
What is EVENTIM?
EVENTIM is a ticketing and live entertainment platform that sells tickets for concerts, festivals, sports and cultural events, with related products such as resale, travel, editorial content and media sales.
Who uses EVENTIM?
Consumers use it to discover and buy event tickets, while organisers, venues, promoters and advertisers use its distribution, audience and promotional capabilities.
How does EVENTIM make money?
It makes money mainly from ticket service fees and commissions, plus resale fees, organiser services, advertising sales, travel commissions and some membership or subscription income.
Company Facts
- Founded
- 1999
- Headquarters
- Germany
- Core Segment
- Publisher & Media Owner
- Company Size
- >5,000
- Official Link
- eventim.de