Ekspress Grupp

Ekspress Grupp operates a portfolio model built around owned audience assets and adjacent digital commerce platforms. It creates value by attracting large and niche audiences through news and editorial products, converting part of that audience into subscribers, and monetising the remaining reach through direct and programmatic advertising sales. It extends this model into nearby verticals such as DOOH, ticketing, and property listings, where the group can use its media reach to drive demand and generate additional transactional or listing revenue.

AS Ekspress Grupp is an Estonian publicly listed media group operating digital news portals, publishing brands, advertising sales, digital out-of-home inventory, classifieds-style marketplaces, and ticketing platforms across the Baltics. Its best-known assets include Delfi and other local media properties in Estonia, Latvia, and Lithuania, alongside adjacent transactional platforms such as ticketing and property listings.

The company makes money through a hybrid mix of reader revenue and advertiser spend: digital subscriptions for premium content, sale of advertising inventory across owned web, mobile, print, audio, and DOOH channels, listing and marketplace revenues, and transaction-based income from ticketing. Its paying customers therefore include both consumers buying subscriptions or tickets and business customers such as advertisers, agencies, organisers, and property professionals seeking reach or platform access.