Ekimetrics
Ekimetrics is a enterprise decision intelligence and marketing measurement consultancy.
Analyst Perspective
Ekimetrics is a French analytics and consulting company that sells decision-intelligence software and advisory services to large enterprises. Its core offer centres on marketing measurement, marketing mix modelling, attribution, scenario simulation, commercial analytics, and customer-value optimisation. The company serves functions such as marketing, commercial, finance, CRM, and analytics teams, with use cases spanning ROI measurement, pricing and promotion trade-offs, campaign optimisation, and customer lifecycle orchestration. Its revenue model is hybrid. Ekimetrics earns service fees from consulting and managed-service engagements, while also licensing proprietary platforms such as Eki.Decisions and One.Vision as enterprise SaaS, often embedded in broader transformation programmes. The 2026 acquisition of Actable added customer analytics, data engineering, and activation capabilities, strengthening its North American footprint and broadening its data-and-AI value chain.
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Key insights about Ekimetrics
Category Differentiation
Ekimetrics is not a media agency, ad network, or consumer app. It is a B2B analytics and consulting firm focused on marketing measurement, decision intelligence, and commercial optimisation software and services.
Ekimetrics: About
Ekimetrics creates value by combining specialist consulting expertise with proprietary analytics software. It helps enterprises quantify the business impact of marketing and commercial decisions, simulate scenarios, and operationalise optimisation workflows. The company typically lands through advisory or measurement projects, embeds into planning and analytics processes, and then expands through recurring managed services, software licensing, and adjacent consulting in pricing, CRM, and commercial excellence.
How Ekimetrics Works & Monetises
Business model analysis and core revenue streams
Ekimetrics uses a hybrid monetisation model. It charges enterprise clients for consulting and managed-service work through project fees, retainers, and longer transformation engagements, while licensing proprietary platforms such as Eki.Decisions and One.Vision on a SaaS basis. Pricing appears customised and value-based, often linked to decision support, ROI improvement, forecasting, and broader analytics transformation rather than standard self-serve tiers.
Revenue Channels
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Technology
Media Channel
Ekimetrics: Key Competitors & Alternatives
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Market research group with panels, analytics and self-service insight tools.
Recent Signals (Ekimetrics)
Ekimetrics named a Leader in the Forrester Wave™ for Marketing Measurement & Optimization Services, Q1 2026
Ekimetrics named a Leader in the Forrester Wave™ for Marketing Measurement & Optimization Services, Q1 2026.
Read original sourceAI as Equalizer: Small Teams Compete Using Google Gemini
This OMR analysis argues that generative AI — led by Google’s Gemini model and related ad products — is leveling the marketing playing field by automating operational tasks and enabling small teams to achieve precision and scale previously reserved for large brands. The article highlights a shift away from manual keyword management toward intent-driven setups (Broad Match + AI Max, Demand Gen, Performance Max), notes AI Overviews compress customer journeys and can improve conversion quality, and cites use cases and vendor claims (Lufthansa, Salesforce) showing reduced campaign complexity and higher ROAS. It also urges technical preparedness (real-time product feeds, UCP integration) and use of platform insights for strategy. The piece blends industry data, vendor examples and a four-step playbook for marketers in 2026.
Read original sourceBrands Thrive on YouTube: The New Ad Revolution
YouTube has become a primary TV substitute in Germany, with brands using creative, multiformat strategies and AI to turn ads into entertainment. Google internal data cited in the article states more than ten million hours of YouTube content are streamed to TVs daily in Germany and the platform reaches 56 million monthly users. The piece analyses the YouTube Ads Leaderboard 2025 leaders: Aldi Süd leverages a mix of Shorts and long-form branded entertainment (notably 'Wie ein Gourmet: Kitchen Games') and creator partnerships; Check24 pursues 'advertainment' with long-format comedic campaigns (featuring David Werker and Benni Stark) that drive active comment engagement; Samsung Germany combines Google AI-driven buying and creative (campaign 'Casa Intelligencia' with Friedrich Liechtenstein) and uses Video Reach Campaigns and Video View Campaigns to optimize reach and attention. The article argues that combining creative storytelling, creators and platform-native formats across screens (including Connected TV) drives higher ROI and long-term brand value.
Read original sourceEkimetrics: Frequently Asked Questions
What is Ekimetrics?
Ekimetrics is a French B2B analytics and consulting company that provides decision-intelligence software and advisory services for marketing, commercial, and customer analytics.
Who uses Ekimetrics?
Its direct customers are large enterprise teams, especially CMOs, marketing analytics groups, finance leaders, CRM teams, and commercial operations functions.
How does Ekimetrics make money?
It earns revenue from consulting and managed-service engagements and from licensing proprietary enterprise software such as marketing measurement and decision-intelligence platforms.
Company Facts
- Founded
- 2006
- Headquarters
- 36 rue La Fayette, 75009 Paris, France
- Core Segment
- Agency & Consultancy
- Company Size
- 501–1,000
- Official Link
- ekimetrics.com