Ekimetrics

Ekimetrics creates value by combining specialist consulting expertise with proprietary analytics software. It helps enterprises quantify the business impact of marketing and commercial decisions, simulate scenarios, and operationalise optimisation workflows. The company typically lands through advisory or measurement projects, embeds into planning and analytics processes, and then expands through recurring managed services, software licensing, and adjacent consulting in pricing, CRM, and commercial excellence.

Ekimetrics is a French analytics and consulting company that sells decision-intelligence software and advisory services to large enterprises. Its core offer centres on marketing measurement, marketing mix modelling, attribution, scenario simulation, commercial analytics, and customer-value optimisation. The company serves functions such as marketing, commercial, finance, CRM, and analytics teams, with use cases spanning ROI measurement, pricing and promotion trade-offs, campaign optimisation, and customer lifecycle orchestration.

Its revenue model is hybrid. Ekimetrics earns service fees from consulting and managed-service engagements, while also licensing proprietary platforms such as Eki.Decisions and One.Vision as enterprise SaaS, often embedded in broader transformation programmes. The 2026 acquisition of Actable added customer analytics, data engineering, and activation capabilities, strengthening its North American footprint and broadening its data-and-AI value chain.