Ekimetrics
Enterprise decision intelligence and marketing measurement consultancy.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- EKI METRICS SAS
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 36 rue La Fayette, 75009 Paris, France
- Company size
- 501–1,000
- Market role
- Agency & Consultancy
- Official website
- ekimetrics.com
What Ekimetrics does
Ekimetrics creates value by combining specialist consulting expertise with proprietary analytics software. It helps enterprises quantify the business impact of marketing and commercial decisions, simulate scenarios, and operationalise optimisation workflows. The company typically lands through advisory or measurement projects, embeds into planning and analytics processes, and then expands through recurring managed services, software licensing, and adjacent consulting in pricing, CRM, and commercial excellence.
Category differentiation
Ekimetrics is not a media agency, ad network, or consumer app. It is a B2B analytics and consulting firm focused on marketing measurement, decision intelligence, and commercial optimisation software and services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ekimetrics is a French analytics and consulting company that sells decision-intelligence software and advisory services to large enterprises. Its core offer centres on marketing measurement, marketing mix modelling, attribution, scenario simulation, commercial analytics, and customer-value optimisation. The company serves functions such as marketing, commercial, finance, CRM, and analytics teams, with use cases spanning ROI measurement, pricing and promotion trade-offs, campaign optimisation, and customer lifecycle orchestration. Its revenue model is hybrid. Ekimetrics earns service fees from consulting and managed-service engagements, while also licensing proprietary platforms such as Eki.Decisions and One.Vision as enterprise SaaS, often embedded in broader transformation programmes. The 2026 acquisition of Actable added customer analytics, data engineering, and activation capabilities, strengthening its North American footprint and broadening its data-and-AI value chain.
Company news briefing
Briefing updated:
Ekimetrics has been highlighted as a leading authority in marketing effectiveness, with its ROI data cited at the YouTube Festival 2026 to validate the performance of AI-integrated creator content. The firm’s research, featured alongside Nielsen, provides the analytical framework for comparing digital platform impact against linear television. This underscores Ekimetrics’ strategic role in providing the independent measurement and data validation required by global brands to optimise their cross-channel marketing spend.
Business model & monetisation
Ekimetrics uses a hybrid monetisation model. It charges enterprise clients for consulting and managed-service work through project fees, retainers, and longer transformation engagements, while licensing proprietary platforms such as Eki.Decisions and One.Vision on a SaaS basis. Pricing appears customised and value-based, often linked to decision support, ROI improvement, forecasting, and broader analytics transformation rather than standard self-serve tiers.
- Consulting and managed analytics engagements
- Service Fee
- Enterprise software licences for decision-intelligence platforms
- Software Subscription
- Transformation and implementation work around measurement and commercial optimisation
- Service Fee
- Advisory expansion into pricing, commercial excellence, and sustainability
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Manager in Marketing Analytics(Manager) | Business services | New York | |
| Manager, Marketing Mix Modelling(Manager) | Business services | London | |
| Junior Consultant, Strategy & Data Science(Junior) | Business services | Shanghai |
Explore company relationships
Questions about Ekimetrics
What is Ekimetrics?
Ekimetrics is a French B2B analytics and consulting company that provides decision-intelligence software and advisory services for marketing, commercial, and customer analytics.
Who uses Ekimetrics?
Its direct customers are large enterprise teams, especially CMOs, marketing analytics groups, finance leaders, CRM teams, and commercial operations functions.
How does Ekimetrics make money?
It earns revenue from consulting and managed-service engagements and from licensing proprietary enterprise software such as marketing measurement and decision-intelligence platforms.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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