Ecoprod

The organisation operates as a sector association focused on decarbonising audiovisual production. It creates value by providing common standards, tools and training that allow producers and broadcasters to quantify and reduce the environmental footprint of their productions. The free carbon calculator and open access label referential lower adoption barriers and establish a shared methodology, while the certification label and structured training create formal recognition and capability-building within the industry.

Revenue generation appears to rely primarily on institutional support from national and European public programmes (e.g. CNC, France 2030, Eurimages) and on fee-based services around its frameworks. Certification is delivered via AFNOR Certification, which charges audit fees to production companies seeking the label; Ecoprod benefits indirectly via its role as creator and sector reference for the framework and directly or indirectly from programme and project funding tied to these services. Additional value creation likely arises from paid organisational toolkits or memberships and commissioned training for production stakeholders.

Ecoprod is a French non-profit association created in 2009 to promote and support environmentally responsible practices in the film, television and advertising production sectors. It develops sector-specific tools, frameworks and training for measuring and reducing the environmental impact of audiovisual productions.

The organisation provides a free carbon calculator for productions, a formal eco‑production certification label operated with AFNOR Certification, and an e‑learning platform for green production skills. Its activities are financially supported by public funding bodies such as the CNC and France 2030, with additional revenue likely generated via certification audits (through AFNOR) and potentially paid training or membership for companies in the audiovisual industry.