Ecoprod

Lancement de la phase pilote d'ANiMPACT

Les standards ANiMPACT constituent un cadre international destiné à structurer et à soutenir les pratiques durables dans le secteur de l’animation. Développée conjointement par CineRegio, Ecoprod et Green Film, cette …

Raus aus der Reputationsfalle: E-Mail-Abmeldung mit einem Klick

Certified Senders Alliance (CSA) plans to add One-Click Unsubscribe, per RFC 8058, to its whitelist criteria, in collaboration with eco and DDV. Under this approach, senders on CSA's whitelist would be required to implement a one-click unsubscribe mechanism for bulk emails such as newsletters. The motivation is to avoid user frustration from lengthy unsubscribe processes that often push legitimate newsletters into spam folders, which can damage a sender's reputation. CSA cites research indicating that around 25% of emails ending up in spam folders are legitimate newsletters. The One-Click Unsubscribe aims to prevent accidental unsubscribes caused by anti-spam filters and to simplify the opt-out path. Industry voices, including CSA's Alexander Zeh and RFC-8058 contributor Tobias Herkula, note that the standard can protect sender reputation and keep newsletters out of the spam folder.

Spam und Phishing: So verhindern Sie den Missbrauch Ihrer Marke

The article explains how spoofing and brand abuse via phishing emails threaten organizations, and how DMARC, SPF, and DKIM work together to authenticate email origins. It cites a Kaspersky-Lab finding of 50 million phishing attempts in Q1 2015 and explains that DMARC adds a domain policy layer on top of SPF and DKIM to guide how recipients should treat non-conforming messages. Domain owners should publish a DMARC policy in DNS, while senders should implement DKIM and receivers should enforce the policy. Reasons for uneven adoption include legal and privacy concerns, which were addressed by eco's competence group. The piece notes support for DMARC from AOL, Google, and Microsoft, and highlights the Certified Senders Alliance (CSA) as a partner offering guidance and workshops to improve email authentication. Overall, the article advocates practical DMARC adoption as a means to protect brands and restore trust in email authenticity.