Digitree Group
Polish MarTech and digital services group with SaaS and agency revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digitree Group S.A.
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- ul. Raciborska 35a, 44-200 Rybnik
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Ticker
- DTR
- Official website
- digitree.pl
What Digitree Group does
Digitree Group operates a portfolio model that combines recurring software revenue with agency and execution-led revenue. Its core software asset, SARE, provides marketing automation and messaging infrastructure for enterprise communication workflows. Around that platform, the group sells managed media, lead generation, SEO, strategy, creative and e-commerce delivery services through specialised business units. Value is created by combining software, proprietary data, campaign execution and implementation capacity so clients can buy either standalone tools or broader outsourced digital growth services.
Category differentiation
Digitree Group is not a consumer app or a single-purpose email tool. It is a Polish listed group combining MarTech software, digital marketing services and e-commerce implementation capabilities.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Digitree Group is a Polish digital marketing, MarTech and e-commerce services group. Its portfolio combines a proprietary marketing automation platform, SARE, with managed services spanning programmatic media buying, lead generation, media planning, SEO, reputation monitoring, brand strategy, creative production and e-commerce implementation. The company serves business customers rather than consumers directly, particularly enterprise marketing teams, advertisers, agencies, retailers and e-commerce operators. The group makes money through a hybrid model. SARE is monetised as subscription software for multichannel customer communication, while the rest of the portfolio is sold through service retainers, project fees, campaign execution fees, performance-based pricing and media margins. The December 2025 acquisition of Euvic Digital indicates an effort to deepen creative capabilities and increase cross-selling across the broader group.
Business model & monetisation
The group uses a hybrid monetisation model. SARE is sold on a SaaS subscription basis, likely with usage-linked components tied to message volume across email, SMS and RCS. Managed-service units generate revenue through monthly retainers, campaign execution fees, project-based implementation fees, performance or lead-generation commissions, and media buying margins. E-commerce build work is monetised through scoped delivery projects and integration work, while data-led campaign units also monetise proprietary audience data and activation capability.
- Marketing automation software
- SaaS subscriptions with possible usage-based messaging fees
- Managed media and programmatic execution
- Service fees and media margin
- Creative, strategy and SEO services
- Retainers and project fees
- Lead generation and database-driven campaigns
- Performance-based fees and campaign charges
- E-commerce implementation and integrations
- Project-based services
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Subsidiaries & acquisitions
- INIS
Polish performance marketing agency with affiliate and email media infrastructure.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Czat inwestorski Digitree Group: rozwój, akwizycje i AI po I półroczu 2026
Recorded impact score: 4/5
Co dalej po mocnym wzroście w I półroczu 2026 roku? Podczas czatu inwestorskiego Digitree Group Przemysław Marcol mówił o wynikach, kolejnych akwizycjach, wykorzystywaniu AI i planach reinwestowania kapitału w dalszy rozwój Grupy.
Wyniki Digitree Group za H1 2026 potwierdzają wzrost
Recorded impact score: 4/5
Digitree Group utrzymuje mocne tempo wzrostu. Przychody za H1 2026 przekroczyły 41 mln zł, a EBITDA była niemal dwukrotnie wyższa niż rok wcześniej.
Wyniki Digitree Group potwierdzają obrany kierunek
Recorded impact score: 4/5
Szacunkowe wyniki Digitree Group za I półrocze 2026 r. pokazują wyraźną poprawę kluczowych wskaźników i potwierdzają efekty konsekwentnej realizacji strategii.
Explore company relationships
Questions about Digitree Group
What is Digitree Group?
Digitree Group is a Polish digital marketing and MarTech group that combines marketing automation software with media, creative, SEO and e-commerce services.
Who uses Digitree Group?
Its customers are businesses, including enterprise marketing teams, advertisers, agencies, retailers, e-commerce operators and brands needing digital growth support.
How does Digitree Group make money?
It earns revenue from SaaS subscriptions for SARE plus service retainers, project fees, media margins and performance-based campaign pricing across its other business units.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
Continue your research on Digitree Group
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.