INIS

INIS sp. z o.o. is a Polish performance marketing and digital advertising company operating as part of Digitree Group S.A. The business delivers managed advertising campaigns across email, display, affiliate and related digital channels, and it supports those services with proprietary systems, audience data assets, a publisher network and internal optimisation tools. Its customer base consists of advertisers, e-commerce companies, agencies and publishers that need lead generation, sales acquisition, campaign distribution and measurable media performance. The company generates revenue through outcome-based advertising models, media execution fees and monetisation of owned or controlled inventory. Its affiliate offering uses CPA, CPL, CPC and CPS settlement, while its email and cross-channel media services monetise campaign volume, targeting, reach and optimisation. INIS also creates value by connecting advertisers with publishers and by using its own mailing infrastructure and databases to control delivery and improve campaign performance.