YO

Yobee

Italian digital agency and media monetisation services provider.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
YOBEE SRL
Entity type
COMPANY
Headquarters
Via Giacomo Watt 27, 20143 Milano MI
Company size
10–49
Market role
Agency & Consultancy
Official website
yobee.it

What Yobee does

Yobee operates a hybrid agency and media monetisation model. On the demand side, it delivers managed campaign optimisation and multichannel media execution for brands and marketing teams. On the supply side, it connects advertisers to a curated publisher network and helps publishers monetise inventory through reservation and programmatic sales. It also sells broader digital transformation and execution services such as website and e-commerce development, SEO, social media, and content work.

Category differentiation

Yobee is not a consumer app or a standalone SaaS adtech platform. It is an Italian B2B digital services and media monetisation company combining agency work, programmatic execution, and publisher revenue support.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Yobee is an Italian digital marketing and advertising services company operating through managed services rather than a pure self-serve software model. Based on the supplied product data, it provides multichannel campaign optimisation, programmatic media buying, publisher monetisation, and broader digital agency services including website development, e-commerce, SEO, social media, and content strategy. Its customers are businesses, especially brands, marketing teams, media buyers, advertisers, and publishers. The company makes money through service-based commercial relationships: campaign management fees, project-based digital services, and media monetisation economics tied to publisher inventory and programmatic or reservation sales. The business sits between advertisers seeking performance and premium inventory, and publishers seeking yield improvement and sales support.

Business model & monetisation

Yobee’s monetisation is predominantly service-led. It earns managed service fees and retainers for campaign optimisation, media planning and execution, and digital agency work. For publisher monetisation and inventory sales, it likely captures media margins, sales commissions, and revenue-share arrangements tied to direct reservation deals and programmatic trading. Pricing is customised by scope, campaign complexity, and media spend rather than fixed subscription SaaS pricing.

Managed campaign optimisation and media execution
Service Fee
Publisher monetisation and inventory sales
Media Arbitrage
Web, e-commerce, and UX delivery projects
Service Fee
SEO and social media services
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Yobee

What is Yobee?

Yobee is an Italian B2B digital marketing, media optimisation, and publisher monetisation services company.

Who uses Yobee?

Its customers are brands, marketing teams, advertisers, media buyers, and publishers seeking monetisation and campaign support.

How does Yobee make money?

It earns mainly from managed service fees, project work, and media monetisation margins or revenue-share arrangements.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

17 publicly documented primary sources and citations linked across the market graph.

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