Audience Network

The company operates as a marketing and advertising technology services agency. It creates value by analysing large-scale online user data, building audience segments, and using programmatic buying tools (DSP/DMP) to plan and optimise advertising and content campaigns. Its teams provide consulting around data strategy, campaign analytics, and attribution, while also acting as a managed trading desk that executes programmatic media buys for clients lacking in‑house capability. For publishers and data owners, it packages and prepares first‑party data for sale or licensing, connecting them with relevant data marketplaces and commercial models. The business is project- and retainer-based, with customised scopes and outcomes tied to measurable conversions and media performance rather than selling self-service software licences.

Audience Network Sp. z o.o. is a Poland-based digital marketing and adtech services agency focused on data-driven and programmatic advertising. It provides data and programmatic consulting, trading desk operations, content marketing, performance marketing, and data monetisation services, leveraging big data and integrations with DMP and DSP platforms to plan, execute, and optimise campaigns.

The company earns revenue from business clients that include advertisers, brands, e‑commerce companies, and publishers or other data owners. It makes money through negotiated service fees and media commissions for campaign management and trading desk services, as well as fees and revenue shares related to helping publishers commercialise and sell audience data segments.