Group One

Group One operates as an integrated marketing and communications group structured around specialist agencies. It creates value by combining media planning and buying, MarTech and analytics engineering, e‑commerce support, creative and gaming production, PR, and training under one co‑ordinated “house of communication”. This allows business clients to run multi‑channel campaigns, deploy marketing analytics and e‑commerce technology, and access creative and PR services from a single group.

Revenue is primarily generated through ongoing retainers and project fees for media strategy and buying, creative development, PR and communications, e‑commerce builds, and analytics consulting. Additional revenue streams include commissions or margins on media buying, resale and implementation of third‑party MarTech and analytics licences (notably Google Marketing Platform and Google Analytics 360), paid professional training courses, and sponsorships, tickets and insights sales linked to its brand ranking and awards events. The 2016 minority investment from Serviceplan Group provides strategic backing and international client flow rather than a distinct revenue stream.

Group One is a Polish marketing and communications holding group operating a “house of communication” model that bundles media buying, creative, PR, MarTech, e‑commerce and events assets under one umbrella. It owns and co‑ordinates specialist agencies including media houses, a MarTech and analytics shop, creative and gaming studios, PR and training units, and a brand awards programme.

The group generates revenue from business clients that outsource media planning and buying, creative production, PR, e‑commerce and analytics work, as well as from training, events and market research products. It also resells and implements marketing and analytics software licences, particularly Google Marketing Platform and Google Analytics 360, to advertisers and e‑commerce brands. Its customers are primarily mid‑to‑large brands, corporate marketing and communications teams, and e‑commerce retailers, largely in Poland but also for international campaigns via its partnership with Serviceplan Group.