Group One

Group One operates as a multi-agency services platform. It creates value by assembling specialist capabilities under one umbrella, then selling either standalone agency engagements or integrated cross-agency programmes to advertisers and organisations. Its agencies cover media planning and buying, performance and programmatic, marketplace expansion, brand and creative strategy, social and influencer activation, PR and inclusive communications, technology implementation, and production. This enables the group to win larger mandates, deepen client dependency across multiple functions, and monetise both human expertise and selected platform-partner relationships.

Group One is a Polish marketing, media and MarTech holding group operating a portfolio of specialist agencies across media planning and buying, performance marketing, e-commerce and marketplace consulting, creative strategy, social and influencer work, production, accessibility communications, and marketing technology implementation. It serves business customers rather than consumers, primarily large brands, advertisers, retailers, NGOs and enterprise marketing teams seeking outsourced strategy, execution and technology-enabled marketing delivery.

The group makes money through a mix of agency retainers, project fees, performance-linked campaign work, production revenues and margin or commission from reseller and implementation relationships with major marketing platforms. Its structure resembles an independent communications group: multiple specialist operating units are bundled into broader client engagements, allowing Group One to capture larger account value across planning, execution, commerce and content production.