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Delta Projects

Azerion-owned programmatic adtech stack for buying, data and serving.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Delta Projects AB
Entity type
COMPANY
Founded
2002
Headquarters
Sweden
Market role
AdTech Vendor
Official website
deltaprojects.com

What Delta Projects does

Delta Projects creates value by providing an integrated programmatic software stack that centralises audience data management, media buying and ad delivery. Customers use the platform to activate audience segments, execute real-time bidding, serve campaigns and analyse results in one environment. The company monetises this infrastructure through recurring software access, platform usage and media execution economics.

Category differentiation

Delta Projects is a programmatic advertising software platform, not a general project management company or systems integrator. It operates as an Azerion-owned adtech asset focused on DSP, DMP and ad serving infrastructure.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Delta Projects AB is a Swedish adtech company that operates a proprietary full-stack programmatic advertising platform comprising a demand-side platform, a data management platform and an ad server. The company sells software and campaign infrastructure to advertisers, agencies, media buyers and in-house programmatic teams that need to buy, target, deliver and measure digital advertising across display, video and mobile channels. The business now operates as part of Azerion following its 2021 acquisition and remains wholly owned by the parent. Revenue is generated through a mix of software fees, platform usage fees and media spend-linked monetisation tied to its DSP, alongside licensing or usage-based charges for data management and ad serving functionality.

Business model & monetisation

Delta Projects monetises through a hybrid SaaS and media spend-based model. Its DSP generates platform fees and a percentage take-rate on programmatic media spend. Its DMP is sold via licensing or subscription-style fees linked to data usage, storage and segmentation capabilities. Its AdServer is monetised on a SaaS or volume basis, typically tied to impressions, campaign usage or serving volume. Bundled commercial agreements across the full stack increase account value and retention.

DSP platform fees and media spend take-rate
Percentage Take-Rate
DMP licensing and subscription fees
Software Subscription
Ad serving usage fees
Software Subscription
Bundled full-stack commercial agreements
Software Subscription

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

Delta Projects AB

IAB vendor record: 209

Cookies declared
Yes
Non-cookie access declared
No
Declared purpose IDs
1, 2, 3, 4
Declared special purpose IDs
1, 2, 3
Declared special feature IDs
1

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Explore company relationships

Questions about Delta Projects

What is Delta Projects?

Delta Projects is a Swedish adtech company that provides a proprietary programmatic advertising stack including a DSP, DMP and ad server, and it operates as part of Azerion.

Who uses Delta Projects?

Advertisers, media agencies, brands, media buyers and in-house programmatic trading teams use Delta Projects for audience targeting, media buying, ad delivery and campaign reporting.

How does Delta Projects make money?

Delta Projects earns revenue from software subscriptions, platform and usage fees, ad serving charges and a percentage take-rate on programmatic media spend executed through its DSP.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

12 publicly documented primary sources and citations linked across the market graph.

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