Delta Projects
Delta Projects is a azerion-owned programmatic adtech stack for buying, data and serving.
Analyst Perspective
Delta Projects AB is a Swedish adtech company that operates a proprietary full-stack programmatic advertising platform comprising a demand-side platform, a data management platform and an ad server. The company sells software and campaign infrastructure to advertisers, agencies, media buyers and in-house programmatic teams that need to buy, target, deliver and measure digital advertising across display, video and mobile channels. The business now operates as part of Azerion following its 2021 acquisition and remains wholly owned by the parent. Revenue is generated through a mix of software fees, platform usage fees and media spend-linked monetisation tied to its DSP, alongside licensing or usage-based charges for data management and ad serving functionality.
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Key insights about Delta Projects
Category Differentiation
Delta Projects is a programmatic advertising software platform, not a general project management company or systems integrator. It operates as an Azerion-owned adtech asset focused on DSP, DMP and ad serving infrastructure.
Delta Projects: About
Delta Projects creates value by providing an integrated programmatic software stack that centralises audience data management, media buying and ad delivery. Customers use the platform to activate audience segments, execute real-time bidding, serve campaigns and analyse results in one environment. The company monetises this infrastructure through recurring software access, platform usage and media execution economics.
How Delta Projects Works & Monetises
Business model analysis and core revenue streams
Delta Projects monetises through a hybrid SaaS and media spend-based model. Its DSP generates platform fees and a percentage take-rate on programmatic media spend. Its DMP is sold via licensing or subscription-style fees linked to data usage, storage and segmentation capabilities. Its AdServer is monetised on a SaaS or volume basis, typically tied to impressions, campaign usage or serving volume. Bundled commercial agreements across the full stack increase account value and retention.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Delta Projects: Frequently Asked Questions
What is Delta Projects?
Delta Projects is a Swedish adtech company that provides a proprietary programmatic advertising stack including a DSP, DMP and ad server, and it operates as part of Azerion.
Who uses Delta Projects?
Advertisers, media agencies, brands, media buyers and in-house programmatic trading teams use Delta Projects for audience targeting, media buying, ad delivery and campaign reporting.
How does Delta Projects make money?
Delta Projects earns revenue from software subscriptions, platform and usage fees, ad serving charges and a percentage take-rate on programmatic media spend executed through its DSP.
Company Facts
- Founded
- 2002
- Headquarters
- Sweden
- Core Segment
- AdTech Vendor
- Official Link
- deltaprojects.com